[ad_1]
Published: May 12, 2023
Why the UK entertainment industry is calling for AI regulation
By Movieguide® Contributors
The UK Parliament’s Science, Innovation and Technology Committee is currently investigating to find out the most responsible way to regulate AI technology.
The UK government put forward a proposal to regulate artificial intelligence in March and on Wednesday, Jamie Njoku-Goodwin, CEO of Music UK, and Paul Fleming, secretary general of Equity, the UK’s creative practitioners union, attended Parliament to share their views on artificial intelligence. intelligent thinking
AI technology is already being used in areas such as broadcast commercials and replacing extras in crowd scenes in movies and TV shows. The implementation of technology in these areas cuts off a steady stream of income and reduces the flow of money to actors.
Fleming sees this as a problem that needs to be addressed, but he blames poor regulation, not the technology itself, for the technology’s negative impact.
“It’s not the end of the world, and we’re certainly not technology per se doomists,” Fleming explain“It opens up a lot of other opportunities for job creation.
“New opportunities must exist within a platform or appropriately regulated framework to allow collective bargaining to flourish, while also protecting the moral and legal rights of our members,” he continued.
Njoku-Goodwin goes into more detail, providing concrete examples and a more detailed explanation of how the technology is used today and what needs to change. He explained that AI is particularly useful in the music industry, helping to identify copyright infringement and predictive audience analysis for commercial purposes. But problems arise when the technique is used to generate new music.
“It’s a fundamental principle that if you use someone else’s work, you need a license and you need to abide by and respect copyright. That’s the foundation of the industry. That’s the foundation of the industry’s success,” Njoku-Goodwin explain“The current innovation model for AI presents various challenges to this.”
“We definitely need to have a conversation about what kind of protections are needed in terms of likeness rights and personality rights, because it’s just an ongoing issue not only in the music industry but in the entertainment and creative industries and society more broadly,” he continued .
Equity is currently running a campaign to gather data on performers’ perceptions of AI technology. They found that 65 percent of performers believe that developments in AI technology pose a threat to jobs in the performing arts industry. Additionally, 93% of Equity members believe new legal protections need to be introduced for performers so their work cannot be copied by AI without their consent.
“Our members, they don’t hate new technology. They don’t fear new technology. But what they don’t like is … the malicious use of that technology to break their terms and conditions,” Fleming said.
Before Movieguide® Report On AI regulation:
A group of more than 1,000 technologists published an open letter and petition last week calling for a six-month moratorium on AI development to ensure proper ethics and governance.
open letter issignTech leaders from around the world, including SpaceX, Tesla and Twitter CEO Elon Musk, Apple co-founder Steve Vosniak, Stability AI CEO Emad Mosta G, Tristan Harris, executive director of the Center for Humane Technology, and Mira, Joshua Benigo, founder of the AI Institute.
“Advanced artificial intelligence could represent profound changes in the history of life on Earth and should be planned and managed with commensurate care and resources,” the letter reads.
“Unfortunately, this level of planning and management has not happened, and while in recent months AI labs have been caught in a runaway race to develop and deploy ever more powerful digital minds, no one — not even theirs Creator — neither can be understood, predicted, or reliably controlled,” it continued.
Do you like this article?
watch Ron was wrong →
[ad_2]
Source link