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Wiz Khalifa’s Taylor Gang Entertainment signs NIL deal with 25 athletes

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Wiz Khalifa’s Taylor Gang Entertainment has entered zero space.

The music label and management company has signed endorsement deals with 25 athletes to promote Khalifa’s “45 Minute Knockout” on their Instagram account. On Friday, the athletes will record a video of themselves dancing to the song with a link to their Instagram stories. The song, featuring rapper Lil Uzi Vert, was released earlier this month.

All 25 deals were driven by Texas-based, NIL advertising agency. Each athlete will be compensated for their social media activations.

The move is one of the first for a music label in terms of name, image and likeness. Back in June, Atlantic Records announced an expanded partnership with INFLCR, using the Global Exchange to connect with more than 65,000 athletes to promote upcoming music.

in with Jacob Piasecki, Stefan Aguilera Cooperate with multiple music labels. Using his old connections, Aguilera was able to help facilitate a partnership with Taylor Gang.

“Right now in the music industry, there is no better marketing tool to effectively communicate with the college crowd, other than our athletes, who have a large number of students and alumni that we have developed over the course of our relationships with athletes,” Ah Guilera told On3. “A&P Agency is the best choice for the music industry, not only because we represent the best athletes, but when it comes to creative marketing, no one understands the collegiate market better than we do.”

A&P recently helped USC wide receiver brenden rice reached an agreement centurion lifestyleproviding access to luxury cars.

Athletes involved in NIL transactions

Below is the full list of players who have signed NIL deals with Taylor Gang Entertainment.

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