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NEW DELHI, Nov. 4 (PTI) — Edtech major BYJU has hired football star Lionel “Rio” Messi as the first global brand ambassador for its social impact arm, Education For All, the company said on Friday.
Messi, who played for Paris Saint-Germain and captained the Argentine football team, has signed an agreement with BYJU’S to promote the cause of equitable education, BYJU’S said in a statement.
“We are honoured and delighted to partner with Lionel Messi as our global ambassador. He has grown from grass roots to one of the most successful sports figures of all time. This is what BYJU Education for All (EFA) wants to create Opportunity BYJU co-founder Divya Gokulnath said: “It currently empowers nearly 5.5 million children. No one better represents the power to enhance human potential than Lionel Messi. “
BYJU’s partnership with Messi will boost the ed-tech company’s profile overseas, as football has around 3.5 billion fans worldwide and Lionel Messi has nearly 450 million followers on social media.
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“It’s no surprise that the greatest player of all time is also the greatest learner of all time. I believe this partnership will inspire millions around the world to dream bigger and learn better,” Gokulnath said.
Earlier this year, BYJU’S became the official sponsor of the 2022 World Cup in Qatar.
“Beginning with Lionel Messi’s last campaign to win the 2022 FIFA World Cup as captain of the Argentine national football team, a long-term engagement will see him in a campaign promoting BYJU Education for All,” the statement said. Play a role.”
“Quality education changes lives, and BYJU’S has changed the career paths of millions of students around the world. I hope to inspire young learners to reach and stay ahead,” Massey said.
(This is an unedited and auto-generated story from the Syndicated News feed, the body of the content may not have been modified or edited by LatestLY staff)
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