26.8 C
Dubai
Friday, November 29, 2024
spot_img

World News | Elon Musk threatens to sue Microsoft over allegedly illegal Twitter data

[ad_1]

Represent image.

washington [US]April 20 (ANI): Twitter CEO Elon Musk has threatened to sue Microsoft after the tech giant announced plans to remove the social media company from its advertising platform.

“They illegally trained using twitter data. Litigation time,” Musk tweeted.

Read also | Are aliens and UFOs real? The Pentagon says it has no “credible evidence” of extraterrestrial activity or objects that defy physics.

The tech giant said in a notice earlier that its ad platform “will no longer support Twitter” starting April 25.

The move comes after Twitter announced that it will charge for using its API, with access fees starting at $42,000 per month.

Read also | Amazon layoffs: Layoffs continue at e-commerce giant, handing layoff notices to ad staff

According to Microsoft, starting April 25, users will no longer be able to access their Twitter accounts through the social media management tool in Microsoft’s Digital Marketing Center. Users will also no longer be able to schedule, create or manage Tweets or draft Tweets. Additionally, users will not be able to view their past tweets and engagement on the Microsoft Advertising platform.

“Starting April 25, 2023, Smart Campaigns with Multi-platform will no longer support Twitter,” Microsoft said. A similar email has begun sending out to Microsoft Advertising users, stating that “Twitter will no longer be supported in the Digital Marketing Center (DMC) beginning April 25, 2023.”

Microsoft’s announcement comes just a day after Twitter owner Elon Musk appeared at a major marketing and advertising conference.

In the campaign, Musk is trying to lure brands back to the platform after Twitter lost half of its largest advertisers when it took over the company.

Billionaire Musk, who bought Twitter last year, is changing the company’s policy of charging companies to access its data streams.

The Microsoft Advertising feature previously allowed advertisers to manage their social media accounts across various platforms in one place. Users can respond to Tweets and DMs, as well as messages received on Facebook, Instagram, and LinkedIn.

While Microsoft’s social media service is free to advertisers, it features prominently in Microsoft Advertising’s Digital Marketing Center dashboard.

It works alongside the platform’s social and search paid advertising tools to help businesses run and manage their paid advertising campaigns on platforms like Google Ads, Facebook and Instagram, as well as Microsoft’s Search Ads.

Last year, Microsoft earned more than $12 billion in digital ad revenue from ads created, managed and run by its ad platform. (Arnie)

(This is an unedited and auto-generated story from a Syndicated News feed, the body of content may not have been modified or edited by LatestLY staff)


[ad_2]

Source link

Related Articles

EU Strengthens Financial Oversight: New Regulations to Enhance Transparency and Combat Money Laundering

EU is moving towards implementing tighter financial regulations, reflecting a growing emphasis on improving transparency and combatting illicit financial activities. This push for stricter oversight...

PM Modi Strengthens Global Ties: Successful Three-Nation Tour Boosts India’s International Influence.

PM Modi Triumphant Return: Strengthening Global Ties with Successful Three-Nation Tour covering Nigeria, Brazil, and Guyana. Prime Minister Narendra PM Modi has returned to India...

Chile Leads the Way in Green Energy: Solar and Wind Power Now Generate 44% of the Nation’s Electricity

Chile has taken a significant leap forward in its pursuit of sustainability, with solar and wind power now generating 44% of the nation’s electricity. This...

UAE Operation ‘Chivalrous Knight 3’: Over 121 Aid Shipments Delivered to Gaza Amid Humanitarian Efforts

UAE has reinforced its dedication to humanitarian relief through the ongoing effort known as Operation ‘Chivalrous Knight 3.’   This initiative has seen the UAE dispatch...

BRICS+ Set to Outpace G7 by 2026: A New Era of Economic Power and Global Influence

BRICS+ group, consisting of Brazil, Russia, India, China, and South Africa, alongside a handful of newly integrated nations, is on the brink of a...

Latest Articles