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TOKYO, Oct. 13 (The Associated Press) A new electric vehicle company was officially launched Thursday, bringing together two of the biggest names in Japanese business, Honda and Sony, both underscoring their shared commitment to meeting challenges and serving the needs of the people. values.
Sony Honda Mobility’s electric car will go on sale in 2025, with first deliveries in the U.S. in early 2026 and in Japan later that year, CEO Yasuhide Mizuno told reporters. Pre-orders start in 2025.
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In March, Sony Group Inc. and Honda agreed to form a 50-50 joint venture with the idea of ​​combining Honda’s expertise in automotive, mobile technology and sales with Sony’s imaging, networking, sensors and entertainment expertise.
Production will take place at the Honda factory in the U.S., but details such as price, platform and type of battery used were not disclosed.
Production numbers were also not given, but officials said it was a special model and not intended for mass sales.
According to Mizuno from Honda Motor Company, the partnership brings together hardware and software to provide a pleasurable experience on the road.
“A completely new approach is necessary,” Mizuno told reporters in Tokyo. “We want to make it brand new.”
He said the U.S. was chosen for the launch because EVs are already popular locally, with Japan second as Honda’s home market and other markets, including Europe, to follow, but no date has been set. .
Izumi Kawanishi, a Sony executive who became Sony Mobile’s chief operating officer, said partners would be added to the project.
Global demand for “zero-emission” vehicles is expected to grow due to concerns about climate change and sustainability.
Sony, which makes the PlayStation video game console and has a movie and music business, showed off an electric car concept at the CES gadget show in Las Vegas two years ago, and has been eager to find a car partner.
Honda has electric vehicles in its lineup, though not as abundant as some rivals like Ford Motor Co or Nissan Motor Co. Tokyo-based Honda has partnered with General Motors to share an electric vehicle platform in North America, but the product has yet to go on sale. (Associated Press)
(This is an unedited and auto-generated story from the Syndicated News feed, the body of the content may not have been modified or edited by LatestLY staff)
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