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World News | Swedish Public Radio Quits Twitter

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HELSINKI, April 18 (AP) – Swedish public broadcaster said Tuesday it would stop being active on Twitter, but it did not accuse Elon Musk’s social media platform of giving the public broadcaster a new label that led to some Major North American media stopped tweeting.

Sveriges Radio said on its blog that Twitter had lost its relevance to Swedish audiences. Meanwhile, National Public Radio and the Canadian Broadcasting Corporation pointed to Twitter’s new policy of labeling them as government-funded agencies, saying it hurt their credibility.

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“Sveriges Radio has deprioritized its presence on Twitter for a long time and has now decided to stop being active on the platform completely and at the same time we are closing some accounts,” said Christian Gillinger, Broadcaster Social Media The person in charge of the activity.

Citing a recent study showing that only about 7 percent of Swedes are on Twitter daily, he said the platform “has changed fundamentally over the years and has become less important to us.”

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“Viewers simply chose to go elsewhere. As a result, Sveriges Radio has now chosen to deactivate or delete the last remaining accounts,” Gillinger said.

The broadcaster’s news service SR Ekot, which has been labeled a “publicly funded media”, will remain on Twitter, but has been marked as inactive.

Sveriges Radio, which has been active on Twitter since 2009, also noted the “recent turmoil” surrounding Twitter’s operations and expressed concern about “significant layoffs” at the social media platform.

“We believe that in the longer term, this could impact the ability of companies to deal with things like fake accounts, bots and disinformation and hate messages and threats,” Gillinger said.

The PBS label sparked a new battle between journalists and Musk, who has long expressed contempt for professional journalists and said he wanted to promote the views and expertise of “ordinary citizens.”

Canada’s CBC said on Monday it would suspend its activity on Twitter after it was labeled “government-funded” because it “undermines the accuracy and professionalism” of its journalists’ work, “letting our independence Sex is so misrepresented.”

American broadcaster NPR and the public broadcasting service made similar decisions earlier this month for related reasons. (Associated Press)

(This is an unedited and auto-generated story from a Syndicated News feed, the body of content may not have been modified or edited by LatestLY staff)


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