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XFX Launches PC Garage and Experience Zone for Gamers in Dubai – News

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The newly opened concept store PC Garage and XFX Experience Zone in Bur Dubai Computer Plaza aims to provide players with first-class gaming gear.


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Sunny Nalan. — photo provided

published: Friday, June 10, 2022 at 4:22 pm

Last updated: Friday, June 10, 2022 at 4:24 pm

XFX, one of the world’s leading graphics card brands, announces the launch of its new concept store, PC Garage, which will provide gamers with the most advanced XFX AMD RADEON graphics cards and games powered by XFX and AMD at very competitive prices machine price.

The inauguration was officiated by Sunny Narain, Managing Director of XFXForce Technology LLC, along with the entire XFX Middle East team. Gamers, retailers, dealers, distributors and suppliers from the industry attended the event.

XFX founder and CEO Michael Chiu and XFX representatives from Hong Kong and the United States flew in specially to witness the new project, and were overwhelmed and impressed by the new project.

With gamers in mind, the PC Garage store is located in the center of Dubai, M25, Computer Plaza, Bur Dubai, and the entire store is designed to give a garage feel, while the store’s entrance provides a modern space station feel to depict the advanced technology offered by the store product. The shop has one wall for graphics, one for PC builds, and one for components to build PCs. The Play Hard Grafitti wall adds more flavor to the fun ambiance, and the DONKEY KONG and MARIO Brothers decor gives it a nostalgic feel of retro arcade games from the 80s.

Narain further added: “The shop is equipped with all the components needed to design the ultimate PC. Gamers will also have the opportunity to meet our technical team who will be more than happy to consult them on how to build the custom gaming PC of their choice. Or, they can choose from our best-in-class pre-built gaming PCs to meet the needs of beginners, enthusiasts and professionals.”

He added: “PC Garage will be the first to simultaneously launch XFX AMD Radeon graphics anywhere in the world, with international pricing parity. Today, all of our latest products globally are in stock, including: 6950XT Liquid Cooled, RX6750XT and RX6650XT.”

“Because of our own manufacturing capabilities and direct links to factory technical teams, we are the first to receive new developments and feature updates on XFX products, and we are best placed to advise users on how best they can be used to optimize performance and enhance the gaming experience,” Narain continued.

To further enhance the gaming experience, XFX has created a brand new experience zone equipped with the most advanced game consoles and components. The new XFX experience area is located at 107 on the first floor of the same building. XFX goes a step further by giving gamers the chance to try out a PC and really experience it and be completely satisfied before buying.

Over 2000 square feet, the experience area is one of its kind and includes a gaming lounge, illuminated throughout considering Game TRON, a PAC MAN conference room, an in-house workshop for Promote product launches, photo shoots etc.

And, the actual gaming arena with 7 pre-built PCs transports you into a futuristic era and provides the perfect environment to enjoy gaming on these powerful consoles. The XFX PC Garage and XFX Experience Zone are open Monday through Saturday from 10am to 10pm.

Gaming PCs require not only a graphics card, but also a range of supporting products to provide a complete gaming experience, Narain said, “We have partnered with leading brands in the gaming space such as AMD, AOC, BenQ, Western Digital, and Thermaltake to provide gamers with A choice that allows them to have an unparalleled gaming experience.” All game products of these brands will also appear in the XFX Experience Zone, allowing players to enjoy the thrill of playing games on these world-class products before deciding to buy. “

“We are very excited about this new project and believe that with our in-house technical team and ready-to-use components in the store, we are well positioned to expand and upgrade the console to meet the needs of gamers. We look forward to working with the gaming community in the UAE to maximize Affordable prices provide them with the best products and services,” concludes Narain.

— business@khaleejtimes.com

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