(network of countries in the middle east africa– Lionel Joel) UAE-based men’s fashion brand 22Ahead today announced the relaunch of its men’s fashion brand and a renewed commitment to produce 100% sustainable and eco-friendly products. With a high regard for environmental responsibility, the brand sets new standards for ethical fashion practices and inspires consumers to make informed choices.
Saad Tariq, Founder and CEO of 22Ahead, said: “Originally established in October 2022 as a premium online fashion brand, we have undergone a remarkable transformation in response to market trends and the urgent need for positive social and environmental change. Embracing the vision set by the UAE leadership for 2023, the Year of Sustainability, we have fully shifted to sustainable practices and are very proud of our new approach to the market.”
At the heart of the 22Ahead ethos is the use of 100% organic fabrics. Every garment in their collection is made from high-quality organic materials for style and sustainability. These fabrics hold important certifications such as Global Organic Textile Standard (GOTS), OEKO-TEX and Global Recycled Standard (GRS).
But sustainability doesn’t stop at the fabric. 22Ahead takes a holistic approach utilizing 100% recycled and recyclable packaging materials. By minimizing waste and promoting a circular economy, the brand actively reduces its environmental footprint.
As part of its commitment to environmental protection, 22Ahead has partnered with organizations such as One Tree Planted. For every item sold, the brand pledges to plant a tree in the ecologically fragile areas of the world most affected by deforestation. With every purchase, customers can be confident that their fashion choices are aligned with a green future. Additionally, the brand donates AED 10 for each sale to environmental or charitable organizations.
To promote recycling and reduce waste, 22Ahead offers a unique clothing return program. Customers have the option to return the product after six months and receive a Dh50 website voucher in return. The returned clothes are then donated to those in need in the UAE or elsewhere, ensuring the clothes are reused and benefit others.
Education is an important part of 22Ahead’s mission. Through weekly tutorials and blog posts on its social media pages and website, the brand educates consumers on environmentally-friendly best practices. By sharing valuable information and tips on sustainable fashion choices, 22Ahead empowers individuals to make informed decisions that align with their values.
Transparency and accountability are core values at 22Ahead. The brand provides an annual impact report highlighting its environmental initiatives and showcasing the collective efforts of customers to make a positive impact. By sharing this report, 22Ahead is ensuring customers can see the tangible results of their support and encouraging other fashion brands to embrace transparency.
In addition to products, 22Ahead is also actively involved in community activities dedicated to improving society and the environment. By organizing events and partnering with environmental groups, the brand raises awareness and drives meaningful change. Through these efforts, 22Ahead aims to inspire individuals to participate in creating a more sustainable future.
22Ahead relaunches as a sustainable and eco-friendly fashion brand, inviting fashion lovers to make purchasing decisions that positively impact the planet. By choosing 22Ahead, consumers can combine their values with their style and contribute to a more sustainable future. It’s time to redefine fashion and embrace a brighter tomorrow with 22Ahead.
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