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5 Emirates designers create a modern fashion scene worth seeing in the UAE

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Bouguessa is a ready-to-wear womenswear label inspired by architecture, art and global culture, founded five years ago by Faiza Bouguessa, a French-born designer of Algerian parents who lives in the UAE. Bouguessa’s grandmother was a seamstress who taught her how to knit and sew. She did a series of internships at tailors during college, which explains the impeccable tailoring in the collection. Fans of the brand include Beyonce, Priyanka Chopra and most recently Bollywood star Sonam Kapoor Ahuja cannes red carpetStandouts from their Fall 2019 collection (titled “CHROMATIC”) include a classic belted blazer and matching flared trousers, as well as a green crepe tee and matching satin maxi skirt. What’s special about Bouguessa is that all the sleek, modern pieces are also for women who want to dress well. As for Faiza’s vision for the brand in the next few years? “I wanted to develop a wider size range to cater to different women around the world,” she explains. “We’ve developed ‘Petite Fit’ in the last year, which refers to the size range for women who are 5ft 4in or under, and this has had a huge impact on many of our customers.”

Bougessa is available at The Modist, bouguessa.comand Farfetch.

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