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Sunday, June 16, 2024

8 insightful TMT and entertainment case studies you must read in 2023


To stay ahead in today’s rapidly evolving digital environment, every business needs access to the right transformational technologies. Unified communications software and hardware enable business leaders to empower their team members globally with greater productivity, improved collaboration and greater efficiency.

In the entertainment, telecommunications, media and technology industries, transitioning to a UC environment can support a new level of transformation for brands. While companies in these industries can find a wide range of potential vendors to help them migrate to the next era of communications, some vendors have already proven themselves in the field.

Here’s a guide to some of the top TMT and entertainment case studies you should read in 2022 and beyond.

Microsoft Teams and LG Uplus

Korean mobile operator LG Uplus wanted to improve communication and collaboration among employees. The company found Microsoft Teams to be the ideal solution for this purpose.

Teams is a cloud-based collaboration platform that allows employees to communicate with each other, share files, and work on projects together. It also integrates with other Microsoft products such as Outlook and Sharepoint.

LG Uplus is able to customize Teams to meet its specific needs. For example, it can connect Teams to its internal systems, such as its calendaring solution and hardware.

The implementation of Teams has been a success for LG Uplus. The company has made advances in productivity and collaboration, and created a more inclusive and engaging virtual work environment.

LG Uplus is now looking to implement more productivity tools and services included in Microsoft 365.

Workplace and Mercado Libre

Meta Workplace helps Mercado Libre improve communication and collaboration among its geographically dispersed workforce. It does this by giving employees a central place to share information and updates, as well as offering instant chat capabilities, groups and automatic translation. These features help Mercado Libre reduce email overload, improve employee engagement and increase productivity.

Meta Workplace has also helped Mercado Libre close the gap between teams speaking different languages. This is an important characteristic of Mercado Libre, as it is a Latin American e-commerce company with a team spread across the region. Automatic translation features make it easy for employees to share updates and information with colleagues who speak different languages.

Overall, Meta Workplace is a valuable tool from Mercado Libre. It helps companies improve communication and collaboration, which increases productivity and employee engagement.

Avaya and Koch Media

Koch Media, a company responsible for developing and distributing award-winning entertainment and digital gaming content in multiple countries and continents, needed a robust communications solution. The complexity, resolution and detail of the video content the brand produces meant the team flew between offices regularly to work together.

Unfortunately, according to Koch Media, traditional video conferencing solutions are not enough for meaningful collaboration. However, Koch Media enhanced and improved its video conferencing strategy by partnering with Avaya and accessing the latest 1080p real-time international video conferencing.

Avaya and Koch Media Work together to unlock new ways to bring HD video units and codecs to team members for extraordinary levels of teamwork.

Cisco and AEG

As a leader in live music and sporting events, AEG ( Anschutz Entertainment Group) is one of the most important market leaders in entertainment today. The company operates a network of more than 100 stadiums, arenas and clubs across four continents, and ensuring good communication between these venues is critical.

According to Cisco, AEG needed a way to provide fans with a great experience while gaining insight into fan preferences. With the help of Cisco Connected Sports and Entertainment Solutions, AEG created a new and enriching experience for its audience. Meanwhile, Cisco Vision upgraded digital signage in the entertainment space, while Cisco Wireless Solutions updated mobile connectivity.

By using a comprehensive set of tools from Cisco, AEG has been able to improve not only communication and productivity among team members, but also the way the company serves its customers.

Logitech and EA

Electronic Arts (EA) is one of the most renowned world leaders in digital interactive entertainment, responsible for developing and publishing a wide range of content, games and online services for mobile devices, consoles and PCs. According to Logitech, EA needed to develop strong communication standards to enable better collaboration between teams. This has led to the use of open office environments for communication in the past.

The employees of the EA Benelux division are spread over two office spaces, each with an open office environment. In these environments, team members often experience problems focusing on specific work. To address this, EA opted for the Logitech Zone wireless headphones, which feature active noise cancellation for better focus.

Even in a post-pandemic world, these tools allow for comfortable access to the apps teams use every day, such as Teams and Zoom, without the distraction of having various family members or pets around.

Vonage and Indigo Dingo

Indigo Dingo is a company in the field of digital communications that has been producing films and branded content for organizations since 2008. Unfortunately, the company reached a point where, while the team’s creative juices flowed, their communication was complicated and stagnant. The agency relies on expensive packages to manage calls, which include line rental on two BT lines and various other services.

With the help of Vonage, Indigo Dingo Ability to replace BT copper lines with Vonage numbers running over a single fiber optic line without paying line rental. Partnering with Vonage results in significantly lower calling rates and a variety of other essential services, such as caller ID, visual voicemail, and caller ID, for free.

The flexibility of the ecosystem also gives Indigo Dingo the option to continue adding new features at any time.

Microsoft and GroupM

this GroupM Responsible for approximately $48 billion in annual media investment, making it an important part of the TMT environment. Unfortunately, the organization also often struggled to keep its 39,000 employees connected. To help reduce the costs associated with connecting team members across 400 offices in 100 countries, GroupM decided to leverage the power of Microsoft Teams to implement UCaaS capabilities.

By accessing UC calls through Microsoft Teams, GroupM not only significantly improves call quality, but also brings a better user experience. The company can provide its employees with simple, one-click access to VoIP audio links, making conversations between employees faster and easier.

While GroupM slowly began to capitalize on the Microsoft Teams market, investment in the technology began to grow as the brand identified new opportunities.

RingCentral and Marlow Theater

Marlow Theater, UK is a vital part of the entertainment and live arts industry. Kent Regional Theater attracts some of the biggest productions from across the company, helping to inspire and delight audiences from across the UK.

Unfortunately, after being forced to use the Commission’s IT and telephony solutions for compliance purposes, the Marlow Theater quickly discovered in recent years just how outdated its telephony system was. Ultimately, the theater decided it was time to transition to a smarter communication and collaboration solution.

Thanks to RingCentral, Marlowe Theater was able to implement a comprehensive UCaaS and CCaaS solution for stronger end-to-end communications.


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