Unlock the Power of Your Subconscious in Life, Business, and Beyond
Forget long, drawn-out self-help methods. in Dubai, demonstrates how transformation can be immediate, practical, and deeply life-changing.
At UAE Times, we spotlight trailblazers who are redefining the way we live, work, and grow. In this feature, we sit down with Anita Adaman, the founder of Mind Balance Mastery in Dubai, who has dedicated her journey to helping people unlock the incredible power of their subconscious mind. From her successful corporate career to her transformative work with PSYCH-K®, Anita’s story is one of resilience, reinvention, and purpose. Through this candid conversation, she shares how subconscious reprogramming can create lasting breakthroughs in business, leadership, and personal growth.
Introduction:
Meet Anita Adaman, a former corporate leader turned transformation guide. After more than 20 years in high-stakes industries such as telecom, advertising, and retail, she left the stress of boardrooms behind to follow a deeper calling: helping people reprogram their subconscious thought patterns through PSYCH-K®.
With this unique approach, Anita empowers professionals, entrepreneurs, and women to release trauma and fears, and unlock clarity, confidence, and resilience. Her mission is simple yet profound: to show that lasting change doesn’t have to take years of struggle it can happen in just a few powerful sessions by directly tapping into the subconscious mind.
What inspired you to leave corporate life and start this journey?
I spent over two decades in highly competitive industries telecom, advertising, and retail in senior leadership roles. The pressure, the pace, and the constant stress began to take a toll on my health and my sense of purpose. I started looking for something deeper, something that could bring real balance to my life.
That’s when I discovered PSYCH-K®. Initially, I learned it for myself, to manage my own mental and emotional well-being. The transformation I experienced was undeniable and when colleagues and family began to notice the difference in me and asked for help themselves, I realised I had found my true calling.
How does the subconscious mind influence our lives?
Our subconscious mind which runs much of our lives on autopilot governs how we respond to the world: from career choices and relationships to health and financial patterns. Most of these thought patterns are formed between the ages of 0–7.
What makes the subconscious so powerful is its capacity. Neuroscience shows that the subconscious processes around 40 million bits of information per second, while the conscious mind processes only about 40 bits per second. That means roughly 95% of our thoughts, behaviours, and habits are driven by subconscious programs.
We often believe we’re in control through planning and strategizing, but in reality, these subconscious programs are running automatically beneath the surface. This is why approaches like positive thinking or visualization may offer temporary relief but don’t always reach the deeply ingrained mental patterns. Trying to change patterns with the conscious mind alone can take years of effort because it’s like asking a slow computer to compete with a supercomputer.
PSYCH-K® works by engaging the subconscious directly, using its speed and capacity to create changes at a much deeper and faster level. For example, someone may consciously want to achieve financial success but unconsciously feel they must remain at the same level of wealth as their parents to “belong” to the family. This inner conflict can cause self-sabotage, keeping them stuck despite all their conscious efforts. PSYCH-K® helps resolve this subconscious conflict, so the person can achieve success while maintaining harmony and belonging.
For those unfamiliar, what exactly is PSYCH-K®?
PSYCH-K® is a simple yet powerful process that helps people shift limiting subconscious thought patterns. Originated over 30 years ago by Rob Williams, it combines neuroscience, psychology, and practical tools to create a “Whole-Brain State” an optimal condition for reprogramming old, limiting patterns into supportive, empowering ones.
In this Whole-Brain State, both hemispheres of the brain the logical left and the emotional right work together in harmony. Too much logic without emotional integration can make us rigid, while too much emotion without logic can cloud our judgment. The Whole-Brain State creates balance, allowing people to make clearer, wiser, and more empowered decisions in every area of life.
Research by neuroscientist Dr. Jeffrey Fannin has demonstrated measurable positive changes in brain activity during PSYCH-K® sessions, confirming the transformational impact reported by thousands of clients worldwide.
Why do you personally prefer PSYCH-K® over other approaches?
I’ve explored many modalities in my personal development journey including hypnotherapy, positive thinking, manifestation/visualization techniques, and meditation and they all have value.
What I found with PSYCH-K®, however, was a level of speed and depth I hadn’t experienced elsewhere. It works directly with subconscious thought patterns, often producing lasting shifts in a single session. While I respect all modalities, PSYCH-K® resonated with me because it combines effectiveness, accessibility, and measurable results in a gentle, non-invasive way. In my point of view, PSYCH-K® is the fastest and most effective modality to create lasting and profound change.
Who can benefit the most from working with you?
I primarily work with professionals, entrepreneurs, and women who are seeking clarity, confidence, and balance in their personal and professional lives.
Professionals often come to me when they’re struggling with workplace stress, performance blocks, or career progression.
Entrepreneurs tend to face subconscious patterns of self-sabotage, fear of failure, or blocks to abundance.
Many women I work with seek empowerment, emotional healing, and greater alignment in both family and career.
These groups often see the most transformative results because they are driven to change, but their subconscious mind may be holding them back without them realizing it.
How quickly can someone expect to see results with PSYCH-K®?
Typically, clients notice meaningful shifts after 1–3 sessions, depending on the nature of their thought patterns. Many report lasting changes that continue to grow over time.
How has PSYCH-K® impacted your clients?
The results have been profound. One entrepreneur I worked with had a thriving business that suddenly began to collapse. Despite trying every logical strategy, nothing worked, and he was exhausted and frustrated. Through PSYCH-K®, we uncovered and shifted subconscious patterns that were unknowingly sabotaging his success. He completely changed his mindset, approach to business, and even his personal life. Today, his business is flourishing again and, more importantly, he’s found joy and confidence in himself.
Client Testimonial – Business Owner
“For many years I had a very successful business, but it started collapsing due to external factors. Being a typical entrepreneur, I looked for logical explanations and applied strategic plans. However, none of these worked, and it was depressing to realize how little control I had. This situation led me to explore PSYCH-K® with Anita. We began by shifting the subconscious patterns that affected my business and then those impacting my personal life. It was a huge realization my brain was like a computer program, running on old experiences and thought patterns that kept me stuck.
Through PSYCH-K®, I changed my mindset, my goals, and my approach to both life and business. The business is now growing again, and I’ve found happiness too. I owe Anita many thanks for guiding me through this journey. For entrepreneurs seeking real change, I highly recommend Anita and PSYCH-K®.”
Client Testimonial – Personal Growth
“The impact Anita has had on my life is beyond words. She has a unique gift for seeing through layers of self-doubt, fear, and limiting patterns I didn’t even realize were holding me back. Her approach is gentle yet transformative. She helped me identify unconscious patterns and guided me to replace them with empowering ways of thinking and living. Because of her guidance, I now live with more confidence, clarity, and self-compassion than I ever thought possible. Anita isn’t just a therapist she’s a catalyst for transformation, and I’m so grateful our paths crossed.”
What areas can PSYCH-K® help with personally and professionally?
PSYCH-K® supports personal growth by addressing stress, anxiety, self-esteem, emotional balance, and relationships. Professionally, it’s powerful for leadership confidence, overcoming fear of failure, boosting creativity, and building resilience.
Essentially, anywhere someone feels “stuck,” PSYCH-K® can help create alignment and open new possibilities.
Do people need prior experience with therapy or personal development to benefit?
Not at all. PSYCH-K® is accessible to anyone who wants to create meaningful change whether they’re new to personal growth or have years of experience with other modalities.
What challenges have you personally overcome with PSYCH-K®?
It’s been transformative in every area of my life. I’ve overcome chronic stress, health challenges, and the emotional toll of a high-pressure career. PSYCH-K® gave me clarity, peace, and a renewed sense of purpose which is why I’m so passionate about sharing it with others.
Where do you see this field heading?
I believe we are entering a new era of transformation where people are no longer satisfied with surface-level solutions or quick fixes. There’s a growing awareness that real, lasting change must happen at the subconscious level where most of our thought patterns and behaviors originate.
The old idea of working harder, pushing through stress, or endlessly repeating affirmations is giving way to more intelligent, integrative approaches. People want tools that are efficient, evidence-based, and deeply empowering. That’s where PSYCH-K® shines. It doesn’t just help you cope it allows you to fundamentally reprogram the patterns that are holding you back so you can create the life you truly desire.
What excites me most is seeing how quickly people shift once they experience the Whole-Brain State. In that space, clarity, confidence, and creativity naturally emerge and people often achieve in weeks what might otherwise take years. That’s why I see PSYCH-K® becoming not just a method for personal growth, but an essential skill for leaders, entrepreneurs, and anyone who wants to thrive in today’s fast-changing world.
Closing Quote
“Transformation isn’t about trying harder it’s about aligning your subconscious mind with what you truly want. When you do that, change becomes effortless… and life begins to reflect your highest potential.” – Anita Adaman
Editorial Wrap-Up:
Anita Adaman’s journey is a powerful reminder that real transformation doesn’t have to be a lifelong struggle. By bridging science, psychology, and subconscious reprogramming, she offers a path that is practical, immediate, and profoundly life-changing. As entrepreneurs, leaders, and individuals seek deeper alignment in today’s fast-paced world, approaches like PSYCH-K® are emerging as the tools of the future.
At UAE Times, we are proud to highlight voices like Anita’s that inspire meaningful change and empower communities across the UAE and beyond.
Connect with Anita Adaman
🌐 Website: www.mindbalancemastery.com
💼 LinkedIn: Anita Adaman
