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SK Sports HoldingsFounded by sports icons Clarence Seedorf and Khabib Nurmagomedov, it was announced today Seedorf Habib Performance Club, A football school that uses a unique training method that combines football and mixed martial arts (MMA).
The agreement means that young people around the world will have the opportunity to develop their athletic and social skills. SK Sports Holding, headquartered in Dubai’s Jumeirah Lakes Towers (JLT) DMCC, will establish local and regional partnerships to operate performance clubs around the world in a licensing or joint venture model, and plans to open 10 locations around the world for the next 5 years.
SK Sports Holding will use DMCC as a global partner and Dubai as a launch platform to unlock opportunities for national, regional and global expansion. The decision to locate the company’s headquarters in DMCC was formed through a long-term friendship with Ahmed Bin Sulayem, Executive Chairman and CEO of DMCC.
Habib and Seedorf met in 2020 and immediately formed an indissoluble bond. The two admired each other and appreciated each other’s sports and achievements. At the same time, they also had the ability to give back to the society and leave a lasting impact on the lives of young people. Common desire. They all lead and promote a healthy lifestyle, and they enthusiastically hope to pass this lifestyle to the next generation.
Seedorf is one of the greatest football players of all time. He is the only player in football history who has won the UEFA Champions League with 3 different clubs (4 times) in Ajax, Real Madrid and AC Milan. Since 2001, Seedorf has created and operated football schools and community leagues worldwide in Suriname, the United States and the Netherlands. He has also served as a club owner, football federation and football academy consultant.
The undefeated UFC champion Khabib is also a super football fan and has long been known for his charity and community work in his hometown of Dagestan and around the world-since he retired from MMA last year, this commitment has increased. Khabib knew how to give full play to his talents, so he established a sports talent management company to support athletes’ careers and lives.
Clarence Seedorf Said: “Football has given me a lot of life and I am committed to giving back to society. I am very happy to work with Khabib and use the knowledge I have acquired over the years to have a positive impact on the next generation.”
Khabib Nurmagomedov Said: “I have always been a super football fan, not only as a player, but as a man, I admire Clarence. He has good values, which is very important to me as a partner. Seedorf Ha The Bib Performance Club will have a very positive impact and will improve football and sports skills, but the most important thing is to cultivate outstanding talents. This is the most important thing.
SK Sports Holdings: “We are honored to register our headquarters with DMCC and make them global partners. We share the same values and ambitions with Ahmed Bin Sulayem, Executive Chairman and CEO of DMCC. Impact-driven projects with sustainable business models Is at the core of DMCC’s success, and we are proud to be a member of the JLT community,”.
“In terms of further expanding its diversification, DMCC is honored to be the starting point for sports icons Clarence Seedorf and Khabib Nurmagomedov to start their new careers. The champion of a career, this new company will support a new generation of young people in Dubai, the UAE and the world in the coming years, thus continuing their legacy as philanthropists and businessmen.” Ahmed Bin Sulayem, Executive Chairman and CEO of DMCC
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