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The UAE investment group Yas Holding announced that it has signed an agreement with the UAE Jiu-Jitsu Federation, and its subsidiary Marmum Dairy Farms will become the gold sponsor of all the Federation’s activities this year.
The sponsorship is part of Yas Holding’s continued support to the UAE government to promote Jiu-Jitsu as a sport in the country, while also providing young athletes with opportunities to compete on a global scale.
According to the agreement, Marmum will be the gold sponsor of the following events organized by the UAE Jiu-Jitsu Federation this year, including the 2021 Abu Dhabi World Professional Jiu-Jitsu Championship.
“We are proud to support Abu Dhabi’s long-term vision of cultivating young athletes in the country. This is an important sponsorship agreement with the UAE Jiu-Jitsu Federation. Through this agreement, we hope to make a positive contribution to the UAE community and help cultivate strong A generation of UAE athletes to stand out at the local and international levels,” said Murshed Al Redaini, CEO of Yas Holding Group.
The sponsorship agreement is also in line with Marmum Dairy Farms’ strategic vision. “With our many dairy products, Marmum is committed to meeting the growing demand for important nutrients in the UAE community to help cultivate competitive, strong and healthy offspring. Together, Yas Holding and Marmum are committed to improving public health and community vitality, and This sponsorship agreement is a manifestation of this commitment,” said Jeremiah Henchy, CEO of Marmum Dairy Farms.
Farhad Ali Shamsi, Secretary-General of the UAE Jiu-Jitsu Federation, said: “Our Federation has led efforts to promote Jiu-Jitsu in the UAE by empowering young people and aspiring talents. We are committed to organizing local and International events to hone the skills and experience of our players. The support of our partners and sponsors is the key to realizing our vision, and our agreement with Yas Holding is in line with our efforts to activate private and public partnerships to support the entire UAE Jiu-Jitsu The role of development. This partnership reflects our common goal and mission to build healthy communities.”
Jiu-Jitsu has become one of the most popular martial arts in the world. Because of its suitability for people of different ages and the physical, intellectual and social benefits provided by this practice, it has attracted a large number of followers in regional and global sports forums.
The 2021 Abu Dhabi World Professional Jiu-Jitsu Championship will be sponsored by Marmum Dairy Farms in November.
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