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Chalhoub Group has been a leading partner in the luxury goods sector in the Middle East since 1955, and today launched the “French Art of Living, Sharing Dreams” exhibition at the French Pavilion at Expo 2020 Dubai. Through Tanagra, a luxury lifestyle destination in the Middle East, the exhibition combines the famous works of three legendary brands: Baccarat, Bernardo and Christophe, brought together in a spectacular setting.
The exhibition is consistent with the theme of Expo 2020 Dubai, “Connecting Thoughts, Creating the Future”, highlighting the rich knowledge of French craftsmanship, and at the same time showing how innovation can drive the future of luxury goods. The exhibition is almost urging visitors to stop and walk into a dreamlike world, recreating the beauty of French luxury tradition through the handmade masterpieces of famous brands.
Each space has carefully selected works.Start from Christophe, This brand occupies a very special place in the history of the Chalhoub Group. In 1955, Michel Chalhoub and his wife Widad opened the first Christofle boutique in Damascus and founded the Chalhoub Group.
In this exhibition, the House of Craftsman curated the “Tree of Life”, which symbolizes Christofle’s attachment to its history, roots and international influence. It also showcases the unique goldsmith’s expertise that has made the brand famous since its creation in 1830. Knowledge and skills. The “Tree of Life” is 2 meters high, 1 meter in diameter, and weighs nearly 100 kilograms. It includes 1 kilogram of sterling silver and 21 grams of gold. It is composed of 37 structural elements and decorated with 142 butterflies; each piece is based on the landmark of the UAE, Harry Fata is the center and manually connected to the globe. After the exhibition, Christophe’s masterpieces will find their home in a spectacular exhibition at the Dubai Mall.
Continue the journey inside the exhibition Bernardo, Has been the leader of French porcelain since 1863. This brand has been treasured by the Chalhoub Group for 30 years, combining French know-how, innovation, creativity and tradition through the fine arts of Limoges. 160 for French luxury brandsday For the anniversary, its latest collaboration with American artist Jeff Koons will debut in the exhibition; Balloon Dog (Blue), a unique limited edition of porcelain, with a total of 799 pieces. This unique work reproduces a balloon twisted into the shape of a dog, with elaborate details on a huge scale, symbolizing the artist’s original iconic 10-foot-tall sculpture, the balloon dog.
The third legendary brand Baccarat Since its establishment, Tanagra has been a member of the Chalhoub family and is the leading brand of fine crystals in France. Baccarat has created iconic works, is a true advocate of sophistication and luxury, and has become synonymous with unique expertise. One of the brand’s masterpieces in the exhibition is Medicis by the world-renowned Dutch artist Hans van Bentem, which provides an impressive and innovative interpretation of the vase created by Baccarat in 1909. The height of about 2.50 meters, erected like a real light sculpture, with 13,000 octagonal decorations, this extraordinary work is a glorious tribute to luxury and Van Bentham’s artistic talent.
The exhibition also held an artist space TanagraIt embodies the creativity of three French artists, Colombe Faber, Sabine Blanchard and Gregoire de Lafforest. The artists reinterpret the ancestral art through the code of modernity, showing the French art of living.
Patrick Chalhoub, President of Chalhoub Group, commented on the French Living Art Exhibition: “As the UAE is celebrating another global initiative, the first World Expo in the MENASA region, we are very proud to be able to play an indispensable role in this international event. As a “themed partner” of the French Pavilion, we are able to showcase “Life in France” The “Art” exhibition combines culture, craftsmanship and luxury through an immersive experience. The beauty and elegance of French craftsmanship greatly inspired my parents and prompted them to open the first Christofle in Damascus, Syria in 1955. The boutique has laid the foundation for our family business. Today, more than 65 years later, I feel very humble, because we are still the first to maintain the French art of living heritage in one of the most important events in the Arab world. Into the modernity of the UAE.”
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