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The best time of the year is approaching, and the Mall of the Emirates has launched a unique festival installation that firmly looks to the future. Held from December 8th to 25th, The Mall of the Emirates will create a world full of joy and adventure for families, shoppers and shopping mall visitors to immerse them in.
The heart of this year’s shopping mall festival gala is a fascinating 8-meter high festival tree installation that sends a powerful message to the visitors and the world in the Mall of the Emirates. The carbon neutral LED tree will showcase an influential display centered on climate change and sustainability, and the incredible experience highlights how communities can work together to reduce their environmental impact.
Visitors will be encouraged to commit to a more sustainable life through unique festival promises, and Majid Al Futtaim will plant a tree for every promise.
The festival season of the Mall of the Emirates will also include a festival market, composed of unique vendors, offering a rich variety of festive food and delicious beverages. Customers can also buy holiday-themed trinkets, gifts and entertainment items for their loved ones.
Michelle Walsh, Senior Director of Marketing and Communications at Majid Al Futtaim Shopping Center, commented: “A holiday is a time of giving, marked by cheers, generosity, holiday spirit and unity. The holiday is really a happy celebration of belonging; a person who brings friends, family and the community closer. As a community, we can all Playing a role in supporting and protecting the environment, this year’s holiday event plan for the Mall of the Emirates is firmly rooted in the future. We hope to spread seasonal cheers and create more beautiful moments for everyone every day.”
Ibrahim Al-Zu’bi, Chief Sustainability Officer of Majid Al Futtaim – Holding, commented: “The UAE is ready for the global wave of sustainable development, which reflects our goals at Majid Al Futtaim. As a leader in sustainable development We are always looking for ways to reduce its environmental impact and help the world fulfill its mission of sustainable development. Our sustainability journey in Majid Al Futtaim began about fifteen years ago. During that time, we Incredible progress has been made. The Mall of the Emirates has reduced water consumption by 7%, reduced carbon emissions by 4%, increased recycling rate by 32%, and generated 3 million kilowatt-hours of renewable energy. Sustained development is at the core of our holiday celebrations this year, and we are raising our awareness of this important issue as we are moving towards the goal of achieving net positive growth in 2040.”
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