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Mumbai (Maharashtra) [India]July 4 (ANI/NewsVoir): Applause Entertainment, a joint venture of the Aditya Birla Group, looks to boost its regional content repertoire, announcing today an expansion in the southern market with a dedicated office in Chennai.
Encouraged by the opportunities presented by the regional OTT space, Applause will further develop its southern content acquisition and creation strategy. Pramod Cheruvalath (Director/Producer) of Sign of Life Productions has joined Applause as Head of Southern Content, leading this ambitious initiative with Producer Vighnesh Menon of Applause Entertainment.
Pramod, who earlier produced Iru Dhuruvam (Tamil) for SonyLIV with Applause Entertainment, will now be responsible for building Applause’s content boards across all 4 southern markets to create a diverse slate of premium series and films across languages . Previously, the content studio produced series such as Humble Politian Nograj (Kannada), Vadham and Kuruthi Kalam (Tamil) in addition to the second season of Iru Dhuruvam.
Commenting on the expansion, Sameer Nair, CEO of Applause Entertainment, said: “Global streaming has created a flat planet, effectively a global village. Content from every geographic region and every language has the opportunity to reach all over the world. audience. In our Hindi/British English category, we are very keen to work with the best minds in Tamil, Telugu, Malayalam and Kannada for the national and international stage Telling ingrained true stories. Having Pramod oversee expansion is our first step in this direction. His extensive network, market knowledge and creative expertise will help establish our unique hub and spoke in key southern markets business model.”
Pramod Cheruvalath shared: “Applause Entertainment has supported and produced chaotic content across genres since its inception. Regional content has untapped potential and the ability to create strong connections with local, national and international audiences. It’s a pleasure to embrace this new The characters will work with the teams at Sameer and Applause Entertainment to elevate Applause Slate’s style and break down authentic and relevant Southern stories for global audiences.”
Produced and distributed popular series across genres and languages, including Rudra: Edge of Darkness, Bloody Brothers, Criminal Justice, 1992 Scam: The Harshad Mehta Story, Hostages, and more, which have become new benchmarks . Currently in production is a robust series of theatrical and direct streaming films including Sharmajee Ki Beti, Iftikhar and more.
Applause’s debut feature film “The Rapist,” directed by Aparna Sen, recently won the prestigious Kim Ji Suk Award at the 2021 Busan International Film Festival. Applause has partnered with leading platforms such as Netflix, Disney+Hotstar, Amazon Prime Video, Sony LIV, MX Player, and ZEE5 and Voot Select for their creative outputs.
For more information, please visit: (https://www.applauseentertainment.in/).
Applause Entertainment’s social media handles:
Website: https://www.applauseentertainment.in/.
Twitter: https://twitter.com/ApplauseSocial
Instagram: https://www.instagram.com/ApplauseSocial/
Facebook: https://www.facebook.com/ApplauseSocial
LinkedIn: https://www.linkedin.com/Company/ApplauseSocial
YT: https://www.youtube.com/channel/UCcO8c5xCPYHQtst3X56ufsQ
This story was provided by NewsVoir. ANI is not responsible in any way for the content of this article. (ANI/Newswire)
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(This story was not edited by Business Standard staff and was automatically generated from a syndicated feed.)
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