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General Motors Africa and the Middle East (GM AMEO) is moving towards its vision of an electric future in the Middle East, confirming the launch of the fourth of 13 electric vehicles in the region by 2025.
GM AMEO showcased a slew of cutting-edge technologies that will redefine the future of mobility, and said the 2024 Chevrolet Blazer EV SUV will join the Cadillac LYRIQ, GMC HUMMER EV and Chevrolet Bolt EUV — all arriving in the region by 2023.
The addition cements GM’s goal of leading the electric vehicle market with the broadest product line, offering electric vehicles for every need and every wallet. It also caters to the GCC’s growing interest in electric vehicles, with Saudi Arabia and the UAE topping the list of 50 countries embracing the EV transition, according to the Global Vehicle Electrification Index compiled annually by AlixPartners.
An all-electric future
Luay Al Shurafa, President and Managing Director of GM AMEO, said: “Driven by technological advancements, a visionary government agenda and regional sustainability goals, the automotive industry in the Middle East is rapidly transforming and is increasingly moving towards an all-electric future. Fast. And rising fuel prices. At GM, we focus on the customers of today and tomorrow, implementing our dual business strategy of delivering the cars, trucks and SUVs customers love, while at the same time advancing in electrification, autonomous driving and connectivity Domain sows the seeds for future leadership in mobility.
“The interest and demand for EVs in our region is soaring, with 13 all-new EVs confirmed by 2025, GM has a clear goal to be #1 in the Middle East EV market by 2025. The Middle East is GM and we are Align our plans with local government ambitions to encourage green mobility adoption and support net zero targets.”
The launch of GM’s electric vehicle revolution, aided by a $35 billion global investment in Chevrolet, GMC and Cadillac brands of electric vehicles and AV technology, was held during a recent two-day Drive and Technology drive at GM’s Michigan headquarters and R&D center. Immersion is reaffirmed.
breakthrough technology
The event highlighted GM’s commitment to deploying its zero-emission, zero-collision, zero-congestion strategy to help build a sustainable future for the planet, enabled by pioneering technologies that will revolutionize mobility in the Middle East.
Underpinning the electric revolution is GM’s industry-leading modular and flexible Ultium battery platform. Ultium offers performance and range that exceeds many gasoline-powered vehicles, making range anxiety a thing of the past.
Depending on the model, GM’s Ultium-based EVs can accelerate from 0 to 100 km/h in as little as 3.0 seconds, while traveling over 600 km on a single charge. With fast charging, Ultium-equipped electric vehicles can provide up to 160 kilometers of range in just 10 minutes of charging. Ultium has already reduced battery costs by 40%, and costs will continue to decline as EV adoption and production rapidly increase over a decade.
growth strategy
“As an automaker, technology company and customer experience innovator, GM’s growth strategy is to ensure that our current and future fleets can meet the region’s unique needs in price, range, performance and charging. We are going well beyond Traditional vehicle model.
“From launching a fully autonomous Cruise Origins fleet in Dubai in partnership with RTA, to signing an MoU with Emirates Post Group to explore electrification of the last-mile delivery ecosystem, to working with startups in the region, GM is very important, GM Luay Al Shurafa, President and Managing Director of Automotive Africa and Middle East, continued, “This is more than just a car company, and we are excited to showcase upcoming products to people across the Middle East.”
In addition to launching electric vehicles, GM will bring its groundbreaking self-driving car to market, with GM-majority-owned Cruise starting a partnership with the Dubai RTA. The agreement will see the self-driving and car-sharing company bring its self-driving car service powered by GM’s Ultium battery technology to the UAE, becoming the first international venture outside the United States.
autonomous vehicle
Cruise and Dubai’s RTA aim to operate a limited number of Cruise self-driving cars in Dubai from 2023, with as many as 4,000 self-driving cars on the road by 2030. As the Chevrolet Bolts fleet begins to map, the work to realize that vision has begun on the streets of Dubai in preparation for the Cruise Origin launch. This supports Dubai’s Green Transport Strategy 2030, which calls for 30% of public sector vehicles and 10% of all vehicle sales to be electric.
GM’s rollout of electric and autonomous vehicles has been boosted by a joint effort with local governments, businesses and private entities to ensure infrastructure readiness. This supports the regional government’s vision to achieve various net zero targets, including Saudi Arabia’s Net Zero Vision 2060, and the UAE and Qatar’s Net Zero ambitions to 2050.
As part of the electrification push, GM is also bringing broader mobility solutions to market in the logistics space, such as a partnership with Emirates Post. The Memorandum of Understanding signed last year outlines the use of Ultium technology to power the BrightDrop EV600, leading change in regional delivery.
GM’s continued collaboration with regional governments, public and private entities, and the much-anticipated launch of 13 electric vehicles by 2025, reaffirms the brand’s commitment to bringing the future of mobility to today’s Middle East. arab trade news agency
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