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This week, well-known entertainment providers such as Netflix, Showmax and Paramount met African content creators at the Fame Week Africa conference in South Africa. The three-day conference, which ended on Friday, was billed as the continent’s premier business conference in the creative and cultural fields.
A local government official, speaking on condition of anonymity, said many deals were being struck on the spot and predicted that African Celebrity Week would put Cape Town on the world map in terms of film events.
Countries such as the United States, Canada and Kenya have government offices at the Cape Town International Convention Centre, while film, television, animation, music and entertainment technology businesses have set up booths at the Cape Town International Convention Centre.
One of them was Bonolo Madisakwane, head of content distribution at Paramount Africa.
“Next week is going to be a very busy week for me and my programming team,” she said. “We got a lot of screeners. I’m very, very hopeful.”
She said African Celebrity Week was the biggest event of its kind in Africa since the COVID-19 lockdown and people made the most of it.
“Most of them I’ve been to the pre-meeting, but a lot of them, the moment they see me and there’s no one sitting there with me, they sit down and they just sell what they want to sell Anything they ask all the questions,” Bonolo said.
One hopeful of catching up with the likes of Bonolo is South African actor and social media influencer Ernest St. Clair, who has more than 67,000 followers on Instagram. He starred in a new film, Two Thirds of a Man.
“We shot the movie under lockdown and it finally came out and got it back,” he said. “We really hope it gets picked up by other channels like Showmax.”
Another participant, Canadian singer Doman Nick Grant, was there to promote the company she works with in brand and artist management and development.
“We help with everything from sponsoring vocal classes to taking them to big conferences so they can get into the industry,” she said.
After living in Uganda, she also hopes to reach a wider African audience. She also attended a conference to promote her new album “Queen/Dom”.
“‘Queen/Dom’ is about generational healing and self-love,” she said.
Jill Casserley, RX Global’s Africa sales manager and organizer of African Celebrity Week, said she believes there will be more events like this in the future, and that this one has done a lot of business.
“I believe it will continue,” she said. “People are happy to go back to in-person meetings. I think they’re done with virtual marketplaces.”
The event is sponsored by MIP Africa, International Animation Festival, Muziki Africa, Media and Entertainment Solutions Africa and the City of Cape Town.
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