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In a World Health Organization (WHO) report listing air pollution as one of the biggest health hazards, a Kochi-based startup has unveiled a smart safety device that ensures the quality of indoor air and surfaces. Freshcraft Technologies launched “Tenshield” at an event in Dubai, and the one-year-old company also released the logo and video of the innovative product in the presence of senior Emirati industrialists and officials.
The event also saw Freshcraft hand over three versions of its Tenshield to some of the startup’s first relevant customers. Tenshield disperses plasma-mediated ions into the surrounding environment, creating a barrier against a variety of air- and surface-borne diseases. The product neutralizes all pathogens in real-time, improving indoor safety by significantly reducing surrounding particulate matter and other harmful organic compounds.
The event was attended by Vineeth Kumar Mettayil, CEO of Freshcraft, Dr. Sohan Roy, Founder, Chairman and CEO of Aries Group of Companies, Vimal Manchanda, COO, Samvardhana Motherson Health Solution, and Satheesh Nair, Head of Amazon Sourcing (Middle East). Activity.
Mettayil said: “The need to control the worrisome indoor pollution and its resulting health problems prompted us to launch Tenshield after Dusit Thani Resorts. In addition to Tenshield Go, we have two other innovative products: the 3,000 cu ft Tenshield Atom and 10,000 cubic feet of Tenshield Sky.”
“The young team at Freshcraft is not only dynamic, but also full of problem-solving determination,” says Manchanda. “They are very sure of the quality and standard required. They have worked hard. “
“There aren’t many products on the market that can actually protect the environment in our work facilities,” Nair said. “So this innovation can improve and ensure a safer work environment.”
Tenshield’s performance has been tested in several international laboratories, including the Dubai Central Laboratory Division under the City of Dubai; CB and CE testing by Intertek Hong Kong; CSIR-NPL, Delhi; and CSIR-NIPER (Biocompatibility Research).
Launched in September 2021, Freshcraft was incubated under the Kerala State Entrepreneurship Mission (KSUM) and is led by a group of social individuals dedicated to providing a better life through advanced technology. In partnership with Motherson Group, one of the world’s largest manufacturers of components for the automotive industry, its equipment is produced in its ISO 13485 certified facility.
The company is also registered at the Maker Village and has filed a design patent for its technology and design, as the startup is incubating under NECTAR, an autonomous agency under the federal government’s Ministry of Science and Technology.
Freshcraft has received orders from all over the world. “The growing demand prompted us to expand our workspace and open offices in Dubai and the US,” Mettayil said. “We are looking forward to connecting with key channel partners and distributors in the Middle East and Europe. Additionally, we plan to expand our market to other countries and launch a wide range of products.”
Originally established as a voluntary group during the Chennai floods in 2015, Freshcraft continued to provide services during the Kerala floods three years later.
KSUM is the nodal agency of the Kerala government for entrepreneurial development and incubation activities in the state.
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