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e&, formerly Etisalat Group, announces a multi-year strategic partnership with Abu Dhabi Racing Management as founding partner of Etihad Airways Abu Dhabi Formula 1 Grand Prix, the largest sporting event in the Middle East, for residents and racing a sports fan.
As a founding partner of the iconic race, e& will work closely with Abu Dhabi Motorsport Management and Formula 1 to drive consumer engagement in the digital experience.
Since e& Global transformed into a technology and investment group earlier this year, the company has continued its journey, making steady progress in creating innovative solutions using next-generation technologies. This creates endless possibilities based on connection, connection and collaboration.
Through its specialized business pillars, the Group continues to bring more power, freedom and joy to its customers, delivering technology solutions that create and support intelligent connectivity, holistic digital experiences and entertainment platforms.
Hatem Dowidar, CEO of e& Group, said: “This is an exciting time for us and we are delighted to be partnering with the Formula 1 Etihad Airways Abu Dhabi Grand Prix, the final race of the season and the A world-renowned motorsports event that brings the best of global sporting events and entertainment to the UAE. Our multi-year strategic partnership with such a premium global brand has provided us with multiple opportunities to not only build new relationships and enhance Customer experience, but also strengthens our brand positioning as a global technology and investment group to digitally empower society.
“Today, the country is a global sports destination; given its world-class facilities and diverse landscape, the UAE and the Emirate of Abu Dhabi will be even more prevalent on the world sports calendar. We are proud to be participating alongside other renowned global brands This global exhibition and investment group. This event will give us the opportunity to explore the most innovative ways possible to enhance the visitor experience at the Formula 1 Etihad Airways Abu Dhabi Grand Prix,” said Dowidar.
Saif Al Noaimi, CEO of Abu Dhabi Motorsports Management, said: “We are proud and honoured to announce e& as a founding partner of Etihad Airways Abu Dhabi Formula 1 Grand Prix. During the race week, the world is Focusing on Abu Dhabi provides e& with an excellent platform for the brand to tell its story of global transformation as it grows and develops.
“The 14th Abu Dhabi Grand Prix promises to be a fantastic event, with demand following last year’s record-breaking race weekend and we look forward to welcoming thousands of global F1 fans to Yas Island and Abu Dhabi , we will once again create some unforgettable memories for visitors from all over the world in front of our largest ever crowd. We look forward to e& joining us on this journey,” he added. –TradeArabia News Service
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