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Airline Reporting Corporation (ARC) and travel intelligence company ForwardKeys have launched Destination Gateway, a new data tool designed for Destination Marketing Organizations (DMOs), Tourism Boards, Convention and Visitors Bureaus.
The new product combines ARC’s industry-leading ticketing data with ForwardKeys’ travel search interest, airline schedules and capacity data to provide a comprehensive view of travel to a given destination.
With Destination Gateway, users can gain valuable insights into their destination and similar destinations to better inform decision-making and marketing strategies. Data is presented in easy-to-understand visuals that can be exported for presentation and further analysis.
“Destination Gateway represents a collaboration between two of the leading data organizations in the travel industry,” said Steve Solomon, Chief Commercial Officer at ARC. “Nowhere else can destination marketers find in-depth air travel data, travel interests and insights into the travel agencies that can bring travelers to their destination.”
Users can customize their Goal Gateway reports across four modules to provide insights into development goals:
• Performance – the attractiveness of the destination to travelers.
• Recovery – Compare today’s travel levels to pre-COVID-19 levels.
• Connectivity – Data designed to aid in negotiating with airlines.
• Agencies – Find out which agencies sell travel to specific destinations.
Olivier Jager, CEO of ForwardKeys, commented: “We are very excited about the launch of Destination Gateway in the US – this is the first tangible result of our partnership with ARC, and we anticipate many more to come. ForwardKeys has many years of service and support for travel Experience in related business with over 60 DMO related clients in Central & South America, Caribbean, Europe, Africa and Asia Pacific with strong market leadership.
“We look forward to working with ARC to bring data insights and intelligence from Destination Gateway to ARC customers in the US.” – arab trade news agency
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