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Dubai, United Arab Emirates: Oman Insurance, the leading insurer in the UAE and GCC, has renamed itself Sukoon. The company unveiled its new corporate logo on October 6, 2022 at the iconic Burj Khalifa. The grand unveiling took place at an event attended by the company’s chairman, board members, partners and members of the media.
His Excellency Abdul-Aziz Abdulla Al Ghurair, Chairman of Oman Insurance Company (now known as “Sukoon”), expressed his views on this unique milestone, saying: “With a vision to develop local expertise and solutions that protect people, My father, Ghurair, launched Oman Insurance nearly half a century ago in 1975. Over the years, we have accomplished a lot and made impressive progress to prepare the insurance industry for the future. Today, the company is the One of the best, strongest and most customer-centric insurers in the region. Now is the right time for us to embody these changes and our values in a new brand.”
Sukoon means peace of mind in Arabic, Urdu and Hindi, the 3 most widely spoken languages in the region. The brand logo represents the hands of two people coming together, vividly depicting the sense of security and protection for customers, which once again reflects the peace of mind of the brand.
Explaining the company’s journey from Oman Insurance to Sukoon, Sukoon CEO Jean-Louis Laurent Josi said: “Over the past 3 years, we have conducted extensive market research and brought together some of the world’s leading experts in rebranding and rebranding. Suggested us. We went through several focus groups, interviews and surveys. We tested dozens of names, logos and colors and finally settled on Sukoon. After a successful transformation over the past few years, this rebranding is for us An exciting new chapter focused on building a rock-solid company and delivering an unparalleled quality of service to our more than 800,000 customers.”
Jean-Louis further commented: “Sukoon is a fresh start and we will use our foundation to develop a superior insurance platform with the goal of delivering an unparalleled customer experience and unparalleled insurance expertise in the region. We will invest heavily in This is achieved through our transformation, with dozens of projects focused on digitalisation, partnerships and international development, especially our Lloyd’s syndicate.”
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