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News summary:
UAE Etisalat from e& designs and builds a new virtual edge cloud solution for its enterprise and government clients to increase the efficiency and agility of the services it provides
ADVA Ensemble Software on White Box Platform Accelerates Customer Deployment and Improves Operational Ease
New uCPE product designed, built and operated by NEC as system integrator
Abu Dhabi, United Arab Emirates & Munich & Tokyo–(BUSINESS WIRE)– ADVA (FSE: Advanced) and NEC Corporation (NEC; these: 6701) announced today that Etisalat UAE, the telecommunications backbone of e& (formerly Etisalat Group), is using ADVA’s Ensemble NFV technology suite along with NEC and Etisalat UAE, who have added various network capabilities to the platform. The new Universal Customer Premises Equipment (uCPE) offering enables businesses across the Middle East to quickly and securely access the industry’s broadest range of multi-vendor virtualization technologies. With the ability to leverage leading virtual network functions (VNFs), including SD-WAN, routing, firewall, DDoS prevention and IoT applications, Etisalat’s business customers can trial the service risk-free and seize new revenue opportunities immediately.
“At Etisalat, we continue to enrich the enterprise by delivering best-in-class innovative solutions, leveraging advanced technologies and maintaining our cutting-edge telecom infrastructure products,” said Khaled Murshed, Chief Technology and Information Officer, Etisalat. “We are living in an era of ‘connectivity renaissance’ which presents us with multiple opportunities to maximize value creation for our clients. Our new uCPE service enables our commercial clients in the Middle East to create new business models by supporting and Applying innovation to their current processes to accelerate their digital journey. Until recently, delivering our dynamic, personalized products required storing multiple hardware platforms of varying sizes in multiple locations to meet stringent SLAs. Today , as part of a journey that remains focused on improving for our commercial customers, we now offer every application on one platform through the solid support of our long-term partner NEC and ADVA’s Ensemble software suite. We not only optimize hardware resources by Making our business processes efficient, and our customers can now take advantage of this open standards-based solution at a very competitive price and attractive feature points.”
By leveraging ADVA’s entire Ensemble product line on a best-in-class white box platform, Etisalat’s government and enterprise customers can benefit from the software-based uCPE solution and its ancillary services. The offering means virtual services can be enabled on demand and enables businesses in 16 countries in the Middle East, Asia and North Africa to access the Ensemble Harmony ecosystem. This unique multi-vendor environment offers unparalleled virtual product variety and choice. Etisalat UAE’s new solution uses the Ensemble connector as the NFVI platform. This provides the embedded vRouter functionality of Turbo routers using 6WIND. Other key components include Ensemble Orchestrator and Virtualization Director, which provide a simple and effective management and orchestration (MANO) architecture. ADVA’s virtual edge cloud technology simplifies Etisalat’s customer deployment, improves operational simplicity and enables Etisalat to roll out secure virtualized services at scale.
“Through close collaboration with NEC, Etisalat’s uCPE solution will improve agility and productivity for businesses and governments looking to accelerate digital work. Etisalat UAE is an innovative Tier 1 service provider and now has the freedom to choose at every tier Best-in-class components and optimize costs through disaggregation, including white box, VNF and NFVI/MANO. In addition, with the ability to provide a variety of virtual applications on the same platform, Etisalat will be able to sell innovative new services for every Customers play an important role in delivering added value,” commented Mike Heffner, General Manager, ADVA Edge Cloud. “Our Ensemble connector solution ensures that Etisalat UAE can now ship uCPEs to customer sites and provision them securely with zero-touch provisioning. This provides a new level of dynamism and efficiency, which will be key to accelerating digitalisation across the Middle East.”
NEC has been an advocate of open networking since the early stages of digital transformation and has been involved in the full spectrum of networking including core, transport and RAN. It is also a long-term business partner of Etisalat, continuing to provide solutions such as a multi-vendor telco cloud platform, as well as domain automation and end-to-end service orchestration solutions from its subsidiary Netcracker. This helps Etisalat bring innovative services to market faster and ensure a superior customer experience. In this project, NEC leveraged its comprehensive system integration capabilities to design and implement a new uCPE solution with global partner ADVA.
“We are proud to be Etisalat’s partner of choice to achieve greater simplicity and efficiency for its uCPE services through our close global partnership with ADVA. This is a result of Hideyuki Ogata, General Manager, Service Provider Solutions Division, NEC Corporation. A major boost for Etisalat’s business customers who will benefit from fast and easy access to voice, internet and security applications at a cost-effective entry point. “As Etisalat’s open network enabler and cloud collaboration Partners, combined with our support and comprehensive expertise, NEC looks forward to its continued support in advancing Emirati telecommunications services across all industries from education and healthcare to e-government and smart cities within the MEA region. ”
Etisalat Group has changed its brand identity to e&, effective 23 February 2022. Its strategy aims to accelerate growth by creating a resilient business model that represents its main business pillar. Telecommunications continues to be led by Etisalat’s domestic market and existing international business subsidiaries in e&, maintaining the Group’s rich telecommunications heritage, supporting a strong telecommunications network and maximizing value for its various customer bases. e&life enhances digital services for individual customers to enhance their digital-first lifestyle, bringing the next generation of technology through smart connected platforms in entertainment, retail and financial technology. To enable the digital transformation of governments, large corporations and enterprises, e&enterprise focuses on maximizing value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and artificial intelligence (AI) and artificial intelligence (AI) Deploy large-scale projects. e&capital enables the group to focus on driving new mergers and acquisitions while maximizing shareholder value and strengthening its global presence.
About Etisalat, UAE, via e&
Etisalat UAE is the telecom backbone of UAE e&. As the Group’s growth engine, Telecoms is operated by Etisalat in its domestic market and its international operations by its existing subsidiaries. Consolidating its leadership in telecommunications, unlocking shareholder value and delivering a superior customer experience are key areas of focus as it drives optimal business performance. With the “connectivity renaissance” era, Telecom’s mission is to deliver life-enhancing experiences to all customer bases by enhancing innovative solutions, leveraging next-generation technologies and maintaining cutting-edge telecom infrastructure products.
To learn more about our telecommunications business, please visit eand.com/en/telecom.jsp.
About NEC Corporation
NEC Corporation established itself as a leader in the integration of IT and network technologies, while promoting the brand statement of “Orchestrating a brighter world”. NEC enables businesses and communities to adapt to the rapid changes taking place in society and markets, as it provides the social values of safety, security, equity and efficiency to promote a more sustainable world where everyone has the opportunity to reach their full potential.For more information, visit NEC at www.nec.com.
About ADVA
ADVA is an innovation-based company focused on helping our clients succeed. Our technologies form the cornerstone of a shared digital future and enable global networks. We continue to develop breakthrough hardware and software to lead the networking industry and create new business opportunities. It is these open connectivity solutions that enable our customers to deliver cloud and mobile services that are critical to society today and imagine a new tomorrow. Together we are building a truly connected and sustainable future.For more information on how we can help you visit our website www.adva.com.
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ADVA Optical Network SE, Munich, Germany
www.adva.com
View source code version Business Wire: https://www.businesswire.com/news/home/20221004005725/en/
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Source: ADVA
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