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Emirates and ATPCO Enhance and enrich the airline’s new distribution content (NDC) through Routehappy Content. The new integration is now live through Emirates’ direct-connected NDC API gateway platform, providing a more customized shopping experience for travel agencies and corporate shoppers using the Emirates gateway.
The transaction further expands Routehappy Content’s global retail scope, and now more organizations can use ATPCO’s rich user-friendly and customer-centric content.
Emirates NDC offers can now be viewed together with highly targeted rich content, providing a more innovative and transparent customer and shopping experience. A more visually appealing display of offers highlights Emirates’ award-winning ground and inflight services, as well as niche products that are only available for certain flights or promotions.
Emirates is one of the first airlines to innovate through Routehappy Content to improve its indirect channel sales and retail capabilities. The airline now focuses on its omni-channel distribution strategy and offers a wealth of discounts to agencies connected to the Emirates NDC API gateway. This ensures that customers can see the right offers and the right content at the right time, no matter where they book an Emirates ticket.
“Our NDC offer is no longer just a customized price attached to a timetable for an organization. Adnan Kazim, Chief Commercial Officer of Emirates Airline, said it is now a complete package that can be shown to users who use our gateway API More accurate, more attractive and richer experience. “ATPCO’s Routehappy Content realizes this richer shopping ability, so our travel agency partners can see what Their customers are enjoying their benefits, such as cabins, seats, flight experience, health and safety agreements, etc. “
“NDC’s promise is to provide a more modern in-flight shopping experience, and our Routehappy content fulfills that promise,” said Ailsa Brown, ATPCO Sales and Partner Success Director for Europe, Middle East and Africa. “Our partnership with Emirates also provides better distribution control, more flexibility and richer content, and the passenger-centric approach that flying shoppers expect.”
All agencies and sales channels that use the Emirates Gateway API can use the new rich content to enhance offers. Emirates welcomes any channel that has not yet used its gateway API to contact the airline to gain access to the widest range of Emirates fare products.
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