New corporate identity for Abu Dhabi Airports

Abu Dhabi Airports today announced its new brand architecture and visual identity, and the operator of Abu Dhabi’s five airports has reaffirmed its commitment to developing the aviation industry in the UAE capital.

A redefined purpose, mission and set of organizational values ​​reinforce the new corporate identity and provide the foundation for Abu Dhabi Airport’s future development plans.

Jamal Salem Al Dhaheri, Managing Director and CEO of Abu Dhabi Airports, said: “As we prepare to enter a new chapter of growth and development, our corporate rebranding reflects our bold vision to shape the future of the airport experience. Our Strategy Pivot is a direct response to the changing nature of our industry, allowing us to unlock additional value and opportunity for our passengers, partners and stakeholders.

“By harnessing the power of our people, leveraging our success and working closely with our government and industry partners, Abu Dhabi Airports will continue to play an important role in Abu Dhabi’s socio-economic development,” he added.

Under the updated corporate image, Abu Dhabi Airports will continue to drive long-term growth and development, reaffirming its commitment to the overarching strategy for Abu Dhabi and the wider aviation ecosystem through three priority areas: Provide safe, secure and sustainable Airport environment and operations; providing connectivity and hospitality, showcasing the emirate as a major tourist destination; and delivering an industry-leading airport experience and exceptional products and services.

Ahmed Jumaa Al Shamisi, Acting Chief Strategy Officer of ADAC, commented: “Our evolving priorities represent our ambition to be at the forefront of the aviation industry. Guided by our redefined vision and mission, we have identified the drivers that will drive our future growth. Key pillars and priorities as we look to strengthen our value proposition to our stakeholders, continue our economic contribution to Abu Dhabi and become more competitive, agile and dynamic as a business.”

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