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New York- (Business Wire) — Between now and the end of the year, hundreds of new and returning TV series, as well as countless original films, live events and specials, will premiere on more channels and platforms than ever before. The new programming will cover broadcast, cable, satellite and AVOD, SVOD and FAST streaming services. As a result, entertainment marketers face an unprecedented hurdle in finding the right audience to watch their shows in this fragmented environment.
To meet their challenges, Synchronized mediathe true leader in cross-channel TV advertising, today announced a partnership with ComscoreInc. (Nasdaq: SCOR) is a trusted cross-platform media planning, trading and measurement partner to integrate Comscore’s TV audience into Simulmedia’s unique TV+® Platform.
This partnership will enable entertainment marketers to more cost-effectively and reduce duplication by using TV+® to find and target Comscore’s viewers in streaming TV, reaching audience-based audiences wherever they watch audience.
“For the first time ever, entertainment marketers can now run promotional paid media campaigns across TV and streaming with the confidence to reach the audiences most interested in watching their new programming,” said Vice’s Lori O’Connor President of West Coast Sales at Simulmedia.
Consumer viewing preferences are critical to driving successful viewing campaigns, so incorporating Comscore’s high-value custom audience segmentation based on that behavior into TV+® will allow entertainment marketers to consistently deliver data-driven linear and streaming TV Target and activate your audience, and be cost-effective without wasted duplication.
“We’re delighted that Simulmedia has chosen to leverage Comscore’s viewership audience in an innovative way that will ensure more entertainment marketers drive audiences to their new shows and returning favorites,” said Comscore Activation and Advertising Solutions Director Manager Rachel Gantz said. “As TV consumer choice grows exponentially, entertainment marketers must have access to accurate audience data to ensure they’re reaching the right audience.”
By leveraging TV+®’s patented forecasting technology, direct access to over 250 premium inventory partners, and automated planning, buying, activation, and measurement processes—combined with Comscore’s custom ratings-based targeting capabilities and dozens of Billions of data points are captured and synthesized daily by Simulmedia’s platform—entertainment marketers can execute call-in campaigns in a seamless, unified manner.
This approach explains the complex audience journeys in today’s fragmented omnichannel environment, where consumers often shift their attention from web to web, and from linear TV to streaming, and then again on a daily basis.
About Simulmedia
Simulmedia is the leader in true cross-channel TV advertising. With its TV+® platform, the company delivers unparalleled reach, measurement and results wherever viewers watch or stream. Founded in 2008, Simulmedia revolutionized TV advertising by pioneering a data-first approach to digital TV ad placement and optimization. With TV+®, Simulmedia helps advertisers and agencies reach audiences dispersed across linear and streaming TV quickly and efficiently at guaranteed scale without duplication of waste. Simulmedia has designed and executed successful TV ad campaigns for hundreds of brands including Experian, Warner Bros. Discovery, Zelle, Disney, 1-800-FLOWERS, Monster, Electrolux, Rover, Nordstrom, King’s Hawaiian and many more. Additionally, Simulmedia allows brands to expand their reach and connect with an elusive young audience through PlayerWON®, the first in-game video advertising platform for free-to-play PC and console games.For more information, please visit www.simulmedia.com and www.playerwon.com.
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