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Wednesday, November 6, 2024
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Castore announces new partnership with Abu Dhabi Racing Management

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Manchester-based premium sportswear brand, castor Announcing a new partnership with Abu Dhabi Racing Management. In the deal, the company will become the official apparel partner of Abu Dhabi Motorsports Enterprise.

Castore will also serve as a key retail and merchandise partner Abu Dhabi Grand Prix as part of the deal in 2023.

In addition, the Castore logo will be prominently displayed at major circuit locations such as Yas Centre and Yas Headquarters. The company’s product line will also be available through the track’s sales channels, with Yas Marina Circuit’s co-branded apparel available online in 2023.

Castore has gained a lot of attention in global motorsport, with ongoing apparel alliances McLaren Racing and Oracle Red Bull Racingand a new deal with Silverstone in the UK.

Steven Umfreville, Executive Commercial Director, Abu Dhabi Racing Management, explain, “We have witnessed the incredible growth Castore has achieved since its inception and the brand is now present not only in our racing world but also on the international sports scene. We look forward to seeing our Yas Marina Circuit family wear the now iconic the Castore logo and grow together as a global leader in the years to come.”

Rich Brooks, Brand Director, Auto & Motorsport, Castore, explain, “Being the Official Apparel Partner of Yas Marina Circuit is an incredible expansion for the Castore brand, with both partners offering unique and high-quality products and experiences.

“As we strengthen our line in motorsports, we have always recognised the synergy with the Yas Marina Circuit family to bring our innovations to their motorsports excellence. This is a step forward for us A brilliant step forward and we are very excited about developing this partnership.”

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