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CHATSWORTH, Calif., Nov. 29, 2022 (GLOBE NEWSWIRE) — MGA Entertainment (that), one of the world’s largest and fastest-growing privately-held toy and entertainment companies, today announced two innovative never-before-seen lines just in time for the holidays – MGA’s Miniverse™ Make It Mini Food™ Diner Edition and Make It It Mini Food ™ Café Edition. MGA’s Miniverse is the only toy brand that brings highly detailed, fully functional everyday objects into miniature form, offering for the first time the fun of hands-on creation of miniature food masterpieces. The new line is poised to grow into the company’s next billion-dollar ball brand.
MGA’s Miniverse™, the popular pocket collectible brand launched earlier this year, makes its first foray into food culture with its new Make It Mini Food™ line. Each collection offers consumers ultra-detailed, lifelike miniature food and drink replicas made ‘from scratch’ by consumers. Unlike anything else on the market, each Make It Mini Food™ comes with miniature ‘ingredients’, detailed packaging where consumers can follow recipes to create their food masterpieces, which are hardened by sunlight or UV light to display permanently. While not edible, these innovative collectibles offer miniature lovers and food lovers an engaging activity and adorable display to add to their miniature collection. Each product is blind packaged, spherical, and peels open to reveal individually wrapped realistic mini food ingredients and mini kitchen accessories that combine to create delicious culinary creations such as mint chip milkshake, strawberry waffles Serve with whipped cream or lemon tart.
Make It Mini Food combines the fun of DIY making and the popularity of resin games with the craze for mini food. In fact, according to Google Analytics, as of June 2022, there were 43 million Google searches for “mini food” . But MGA’s decision to go big with minis isn’t just a popular campaign—the Make It Mini Food toy line is part of MGA’s mission to continue offering smaller, more affordable toys amid inflation this holiday season.
“This year, MGA is proud to offer more than 200 toys all priced under $10, making the season even better for toys for all budgets,” said Isaac Larian, CEO and founder of MGA Entertainment. “The new Make It Mini Foods from the MGA Miniverse are part of that. Miniature and food lovers ages 13 and up will enjoy these mini collectibles for less than $10 each—an engaging, affordable treat.” An affordable game that more families can play this holiday season.”
From mini collectible jars of mini chocolate chips and mini chocolate chips that really work, to mini donut boxes filled with mini donuts, to mini milk cartons filled with actual liquids, there are over 100 in 18 Make It Unique Make It Mini Food Ingredients and Kitchen Accessories Mini Food Café Edition bag and 18 Make It Mini Food Diner Edition bags to collect and craft. Since each package is blinded, you won’t know which mini treat you’re getting until you unbox it. According to a survey of 2,000 Americans by MGA Entertainment, nearly half (49%) believe that the best gift is one that surprises both the giver and the recipient, such as mystery boxes or blind box items.
MGA’s Miniverse Make It Mini Food Diner Edition has an MSRP of $9.99 and will be available at Walmart on December 5, 2022 and in Amazon and Walgreens stores in mid-December 2022; recommendations for Make It Mini Food Café Edition It will retail for $6.99 and will also be available at Walmart in December 2022. Both lines will debut at Target and other major retailers starting in January 2023. The larger MGA Miniverse portfolio includes Bratz® Minis, Bratz ® Mini Cosmetics and Mini Little Tikes®.
visit MGA’s Miniverse website For more information on Make It Mini Food and the entire MGA’s Miniverse, and stay up to date with the latest news by following MGA’s Miniverse instagram and Tik Tok.
About MGA Entertainment
MGAEntertainment is one of the fastest growing and largest privately held toy and entertainment companies in the world.Headquartered in Chatsworth, California, with offices worldwide, the company creates innovative, proprietary and licensed consumer and entertainment products, including toys, games, dolls, apparel, consumer electronics, home décor, stationery , sporting goods, movies and TV series. The MGA family includes award-winning brands such as lol surprise! ™, little teke®, Rainbow High School™Shadow High™, Bratz®, MGA’s Miniverse™, na! nah! nah! Surprise™, Mermaze Mermaidz™ color change, Micro Games of America™, Baby Born® Surprise and Zapf Creation®. For more information, please visit our www.mgae.com or check out our LinkedIn or Twitter.
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Note to Editors: Video and other still photos are available at: https://mgaentertainment.smugmug.com/MGAs-Miniverse-Make-It-Mini-Foods/n-t6TtQJ/
- New MGA’s Miniverse™ Make It Mini Food™ Dinner Edition
- New MGA’s Miniverse™ Make It Mini Food™ Café Edition
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