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Louvre Abu Dhabi is a new cultural beacon that brings together diverse cultures to shine a new light on the shared stories of humanity. It represents the dynamic nature of the contemporary Arab world while celebrating the region’s vibrant multicultural heritage. Agence France-Muséums – 17 of France’s most prestigious cultural institutions – is responsible for coordinating the artworks on loan to the Emirati museum and providing management expertise.
to improve marketing goals consciousnesstoday, for the first time, the Louvre Abu Dhabi uses digital Outdoor ads on the streets of the UAE promote its latest art exhibition Open to the public. Impressionism was a 19th-century art movement characterized by relatively small, thin but visible brushstrokes, open compositions, an emphasis on accurately depicting the changing properties of light (often emphasizing the effects of the passage of time), common subject matter, unusual perspectives, and Use motion as a key element of human perception and experience. Impressionism: The Road to Modernity exhibits more than 100 paintings, 40 drawings and prints, 20 photographs and 5 dresses from the era, as well as contemporary video installations by renowned French artist Ange Leccia.
Given that Louvre Abu Dhabi aims to bring different cultures together to shine a new light on shared human stories, what next for art exhibitions to use outdoor media for advertising?
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