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UAE-based retail group Sharaf Retail has significantly expanded its presence in the Middle and Far Eastern lifestyle markets, with plans to open 23 stores by 2023.
In addition, its flagship brands Forever 21, Cotton On and BODY opened three new stores in Silicon Central mall, a retail and leisure destination in the UAE. Spread over a total of 23,188 square feet of shopping space, the new store reflects the group’s expansion strategy in the region.
Newly opened Forever 21 and Cotton On stores offer fast fashion at affordable prices, while BODY offers mall visitors vibrant sportswear and loungewear with a wide selection of apparel. The launches and collections of these flagship brands of the group were unveiled through an immersive experience at three different events that embody the spirit of the brand. Forever21 is showcased through energetic fashion shows, Cotton On and hip-hop performances, mall walks and trend spotlights. The highlight of the afternoon was an exhilarating Zumba and Drumming performance, showcasing BODY’s activewear collection and getting the entire mall audience excited.
new community
Yasser Sharaf, Vice President, Retail, Hospitality, Industrial and Financial Services, Sharaf Group said, “Close to our customers has always been a priority for Sharaf Retail and our new store at Silicon Central not only expands our footprint but also brings us closer to new communities. A step up. Touch and feel remain important parameters for fashion shopping, and we adapt and cater to the varying needs of our customers. By adhering to their preferences and meeting their changing needs for an enhanced brand experience, we will continue our journey of excellence, continue Committed and continue to invest in strengthening our impact by delivering exceptional value to our customers.”
The new store is located at Silicon Central, one of the city’s newest shopping and leisure destinations, in the heart of Dubai’s Silicon Oasis – a neighborhood full of technology and innovation, easily accessible via Al Ain Road and Sheikh Mohammad Bin Zayed Road.
Sharaf Retail is expanding rapidly across the Middle East and Far East, opening 14 stores in Malaysia, Indonesia, UAE, Bahrain and Oman in the past 12 months. — trade arab news agency
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