NBA legend Shaqille O’Neal to feature in Abu Dhabi Ministry of Tourism and Culture campaign – Marketing Communications News

To announce an exciting calendar of events for Winter 2022, Abu Dhabi Department of Tourism and Culturee recruited well-known NBA legend Shaqille O’Neal. Known for his love of Abu Dhabi, the series featuring Shaq as a news anchor borrowed Shaq’s eccentric internet personality for some ROFL fun, with the events being the real stars of the show.

The Abu Dhabi Calendar, like the city itself, is a vibrant and exciting city. Every experience makes headlines. We wanted to create an engaging feel around every experience, and the concept of incorporating Shaq as the new anchor to announce the upcoming lineup felt like a perfect fit. It also helps that Shaq has a following that spans age groups and interests, as there is something for everyone in Abu Dhabi too.

The commercials were directed by Nalle Sjöblad with production company Dejavu.

Akhilesh Bagri CCO, Middle East Service Program Explains: “It’s a busy time for travel around the world, with COVID restrictions all but gone. Given Shaq’s comedic style, the idea of ​​taking a humorous approach to this campaign was obvious. Thumb plugs for scrolling. If bitesize content is king, we figured why not supersize. This approach gives us the opportunity to release fresh content throughout the winter. We thank Déjà vu and DCT for giving us this opportunity.”

Manasvi Gosalia, Executive Producer, deja vu Add to: “As exciting as it is to shoot with a legend like Shaq, the logistics of the prep phase are always a tightrope walk. Given his tight schedule and travel, our shoot with Shaq took less than half a day. We found A way to find his mid-term commitment and maximize that time to get the results we want. Of course, when the cameras started rolling, O’Neal was simply flawless, which made things easier. He once The only downside to another perfect shot is that now we don’t have a bonus reel.”

Watch the sights on Instagram here:

https://www.instagram.com/reel/Cl5rQFDJvtP/?igshid=MDJmNzVkMjY=

https://www.instagram.com/reel/CljFLlzrtq2/?igshid=MDJmNzVkMjY=

https://www.instagram.com/reel/CkqZFtBp-Yl/?igshid=MDJmNzVkMjY=

https://www.instagram.com/reel/Cjulpw7of_U/?igshid=MDJmNzVkMjY=

https://www.instagram.com/reel/CjJcCkDJ-7J/?igshid=MDJmNzVkMjY=

https://www.instagram.com/reel/Ci3EIDOrwPi/?igshid=MDJmNzVkMjY=

resource: Middle East Service Program

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