[ad_1]
September, M&M’s — one of Mars Wrigley’s candy brands — has introduced a new female character, Purple. “Designed to represent acceptance and inclusion,” the character now appears in three new “Flipping the Status Quo” limited-edition packs featuring only “the three heroines of M&M.”
While the company has been trying to appear more progressive (the move causing panic Early last year), its latest announcement goes beyond rebranding: M&M’s will donate $1 for every limited-edition pack sold (up to $500,000 in total) to nonprofits she is musicworking to increase the number of women working in music; and we are changing directionwhich supports female recording industry professionals, audio engineers and producers.
more from rolling stone
Adding to the revamped Brown and Green—cues of their transition from go-go boots to sneakers, ahem Snickers (Brown at least gets a kitty heel), this excellent “Make a green M&M a nasty little slutThe articles — purple, with white combat-style boots — are all upside down on the packaging. The versions come in milk chocolate, peanut milk chocolate, and peanut butter milk chocolate varieties.
With the launch of a limited edition, M&M’s is calling on people nominate women They are “change makers, innovators and out-of-the-box movers and movers” for the chance to be one of 10 grand prize winners who will be featured on the candy platform and will receive a $10,000 grant to Help fund their respective missions. The nomination period for the competition will run until January 15th.
rolling stone picks
[ad_2]
Source link
