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Inhaler wants to make “pop music that’s just as real.”
The “These Are The Days” frontman believes that many of the biggest bands in the world are “pop groups” and they know that targeting the mainstream is important to achieving great success.
Lead singer Elijah Hewson said: Our question was, ‘Why can’t we make pop that’s just as authentic? A lot of people think that pop music is a horrible, zeitgeist thing that kills your creativity, but Nirvana and The Beatles — all these great bands — were pop groups. We’re just being honest. Do you think Oasis don’t want to be the biggest band in the world? “
His bandmate, drummer Ryan McMahon, added in an interview with NME: “Why do we have to categorize or categorize ourselves in this weird cult way? We want as many people as possible to hear us.”
The band, which will release their second album ‘Cuts + Bruises’ next month, will embark on a road to support the Arctic Monkeys and Harry Styles this year, and are determined to give it their all in their live shows.
Elijah promises: “It’s going to be a better show. It’s no longer just five lads on stage twitching their arms; we actually have to step up and make it happen.”
Adds bassist Robert Keating: “We’re not here to be a mid-range festival band—you have to keep pushing to the top.”
But the “My Honest Face” rockers don’t binge on tour because they care so much about their careers.
Says Robert: “There are a lot of bands who are ambitious for the wrong reasons. We’re not going to continue or get hit hard. Everything we do, we care about it, we think about it.”
Ryan added: “You see interviews with the big artists of the ’90s and they don’t remember anything from that time. We want to remember that because it’s pretty cool to say we’ve done it.”
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