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The European Tour today announced that Slync.io has become the new title sponsor of the Dubai Desert Classic, an iconic event that will be part of the Rolex Series for the first time in 2022.
Slync.io, a technology provider that is revolutionizing the way global logistics operations are operated, has become the title sponsor of the historic European Tour event held at the famous UAE Golf Club every year, marking a key point in the 32-year history of the event time.
Beginning in 2022, the Slync.io Dubai Desert Classic will be part of the Rolex Series, the top event of the European Tour, with a prize of 8 million US dollars. It will be held from January 27th to 30th.
This means that the European Tour will now hold a back-to-back Rolex series in the Middle East in January, where the Abu Dhabi and Dubai games are part of the traditional “desert swing” and attract major golf players.
The Dubai Desert Classic was the first event of the European Tour in the Middle East in 1989, and consolidated the relationship between the Tour and Dubai and the United Arab Emirates. During this period, the association has developed significantly, including the introduction of the one-season Dubai event on the European Tour in 2009. Starting from 2022, the event will hold three-fifths of the Rolex series in the Middle East. -Championships held in Abu Dhabi and Dubai at the beginning of the calendar, and the DP World Tour Championships at the end of the season in Dubai in November.
Dubai Desert Classic, celebrating its 32nd editionnd Earlier this year, some great golfers won championships, including Grand Slam champions Seve Ballesteros, Ernie Els, Fred Cabos, Jose Maria Ola Zabal, Mark O’Meara, Tiger Woods, Henrik Stenson, Rory McIlroy, Danny Willett, Sergio Garcia and Bryson DeChambeau .
Among the winners of the past 32 years is the Ryder Cup star Mark James, the inaugural champion in 1989, Eamon Darcy, Colin Montgomery, David Howell, Thomas Bjorn, Mi Ger Angel Jimenez, Rafa Cabrera-Bello, Stephen Gallagher and Paul Casey, defending champions.
With the support of Slync.io, the future of this event will be brighter. Through its support, Slync.io has established a firm foothold in the field of professional golf. #TeamSlync Brand ambassador. They include: Justin Rose, Viktor Hovland, Erik van Rooyen, Jennifer Kupcho, Bernd Wiesberger, Sepp Straka, Albane Valenzuela and Xinjin Zhang.
Chris Kirchner, Founder, Chairman and CEO of Slync.io, said: “We are very happy to partner with the European Tour and Rolex to host the Dubai Desert Classic. Dubai is one of the great cities and an important player in global logistics. This event will be a good place for us to start our year with our customers and enjoy some world-class golf.”
Simon Corkill, Executive Event Director of Slync.io Dubai Desert Classic, said: “This is a very exciting time for the Desert Classic, because we welcome Slync.io as the champion partner. Slync is the world’s leading logistics technology provider. The position of the supplier will help bring innovative ideas to the event and ensure the continued development and growth of the event.”
“In addition to allowing our international fans to better understand the venue and players, these changes will also bring many benefits to Dubai and the tournament.”
“We look forward to cooperating with Slync.io and our other sponsors to host a world-class event in Dubai in a crucial year, and all eyes will be on this during the UAE’s 50th anniversary celebration and the landmark World Expo. City 2020 Dubai.”
Keith Pelley, CEO of the European Tour, said: “We are delighted to welcome Slync.io as the new title sponsor of the Dubai Desert Classic and take the event to a new level.”
“Slync’s first title sponsorship in golf will be part of the Rolex Series. This is a real statement of intent. We look forward to working together to build on the incredible history of the Dubai Desert Classic and continue. Showcasing Dubai as a global sports and trade center.
“In addition to the Genesis Scottish Open and the BMW PGA Championship, the three Rolex Series events in the Middle East means that our five top events in 2022 will be held at key moments in the world’s focus on the European Tour’s golf calendar.”
“They will be incredible highlights and are expected to become an important 50day The anniversary season of the European Tour. “
For more information about Slync.io Dubai Desert Classic, please visit the event website: https://www.slyncdubaidesertclassic.com/
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