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As one of the fashion capitals of the world, Dubai has many fashion superstars, fashionistas and super cool streetwear champions.
This year’s Dubai Summer Surprise (DSS) offers a large number of sales, offers and promotions, including some of the largest high-end brands, fast fashion brands and hot-spotted designers, to delight residents and tourists who are eager to learn about the latest trends.
Organized by the Dubai Festival and Retail Agency (DFRE), DSS promotes Dubai as a fun, open, welcoming and safe destination. All participating venues, shops and shopping malls follow important health and safety procedures, including social distancing And wear a mask Wear a mask at all times.
DFRE asked some of Dubai’s most popular key opinion leaders (KOL) about the fashionable clothing, designer work and exciting shopping trips they enjoyed at this summer’s retail festival.
What is your favorite fashion item in DSS sales or promotions this year?
Fashion, beauty and travel KOL Rana Hesham said: “Beautiful shiny black high heels from Aldo.”
Meriem Lamtareq specializes in fashion, beauty and all things related to mothers. She said: “A pair of high heels from Aquazzura.”
Motherhood and lifestyle KOL Ines Akari said: “My favorite fashion item is a jacket, a single item from Galeries Lafayette, with a discount of up to 75%, so this is the best bargain!”
Which malls/shops did you visit during DSS and why?
Rana: “I like to visit the Mall of the Emirates. It has all my favorite shops and restaurants.”
Meriem: “I like visiting Dubai Mall.”
Ines: “I visited a lot of shopping malls, such as Dubai Mall, Mall of the Emirates, Deira City Center, Dubai Festival City Mall, but City Centre Mirdif is my favorite and there are many good deals there.”
What is your favorite fashion look, trend or style reminder in this year’s DSS?
Lana: “Of course it’s summer! My suggestion is to get a summer style.”
Meriem: “I like the latest color block trends.”
Ines: “I always choose to invest in classic items because they last longer, not just seasonal trends. My suggestion is that as long as there are discounts, I will buy bigger ones for the kids next season. size.”
If your budget is not limited, which DSS location/shop/brand/mall would you go to? Why?
Rana: “Mall of the Emirates and Dubai Mall. I will pass every store because why not!”
Meriem: “I will go to Dubai Mall and Level Shoes, because they have all the high-end and sports brands you want.”
Ines: “I would definitely choose Dubai Mall. It is the largest shopping mall in the world. Everything is concentrated under one roof.”
How does DSS enhance Dubai’s status as one of the world’s fashion capitals with its super sales and promotional activities?
Rana: “It promotes the development of Dubai by providing people with more discounts, better prices and more opportunities to become more fashionable.”
Merrim: “It’s perfect because we can all enjoy sales. DSS is one of the best shopping festivals in the world, and everyone is eagerly waiting for the start of this season so that they can be the most amazing in the city Shopping malls enjoy discounts.”
Ines: “It gives everyone the opportunity to save a lot of money to buy popular brands, which undoubtedly promotes the development of Dubai. For me, limited-time buying is my favorite promotion.”
Dubai Summer Surprises is supported by the main sponsor RAKBANK MasterCard and strategic partners, including: Al Futtaim Group (Dubai Festival City Mall and Dubai Festival Plaza), Al Zarooni Group (Mercato Mall), AW Rostamani Group, Dubai Holdings , Emirates, Enoc, Etisalat, Majid Al Futtaim (Mall of the Emirates, Mirdif City Center, Deira City Center), Merex and Nakheel (Ibn Battuta Mall, Nakheel Mal and Circle Mall). For more information, please log on to the website mydss.ae or follow @DSSsocial for the latest information.
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