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SM EntertainmentLead Producer/Musician Liu Yingzhen Published a tirade that took a personal stance on the internal friction between the company’s founders Li Xiuman and its current management.
Yoo Young Jin stated on February 10,
“As a musician who has lived in SM Entertainment for a long time, I would like to express my personal position on the current situation of the company.
I cannot approve of the current management’s “SM 3.0” vision outline announced on February 3rd because the proposal excludes Mr. Lee Soo Man from being a producer of our company’s artists. I also regret the prospect that creative producers, one of the most important players in content production, will not be involved in the content production arena of this model. The announcement claims that the company will follow a multi (creative) producer model, but in reality, it is one of multi (batch) productions.
After the announcement, I asked Mr. Lee Soo Man if he let the management know of his plan, or if there were any discussions between him and the management, and Lee Soo Man confirmed that he had not been informed. Teacher Li’s contract expired last year, but he never said that he would retire as a producer.
I’m absolutely shocked that the management announced the plan for “SM 3.0” without consulting Lee Soo Man and also publicly fired Lee Soo Man as the company’s producer.
The prolific production system is a model that Mr. Li began to prepare many years ago, designing a model and manual for the survival of enterprises in the post-Li Xiuman era.
I personally think that Mr. Lee Soo Man is one of the few, if not the only, Korean producers who have a deep and accurate understanding of contemporary culture and IT patterns, who can predict the future of music consumption and changes in music. An industry arising from the invention of a new platform. He has repeatedly predicted that an era of celebrities, robots, avatars, virtual universes and NFTs will come, and the industry needs to prepare for it.
SM Entertainment was able to play a leading role in K-Pop’s past and present, and begin critical preparations for the ever-evolving music world of the future, precisely because of Lee Soo-man’s keen eye and sharp judgment.
Without Mr. Lee Soo Man’s production ability, SM would not be a real SM. Therefore, I, Yoo Young Jin, intend to follow Mr. Lee Soo Man’s decision by his side. I have handed over my position to the CEO Lee Sung Soo, if the current situation continues, I will not be able to continue working for SM. “
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