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this super bowl The halftime show has become one of the most anticipated moments in the pop culture calendar, attracting millions of viewers (including plenty of non-football fans) every year. Artists who have previously headlined concerts include legends such as Bruce Springsteen, The Rolling Stones, Beyoncé, Prince, Diana Ross and Michael Jackson.
The 2023 Super Bowl will be played by rihanna, which excited the fans who had been waiting for her return to the stage for a long time.The singer’s last studio album was be opposed to, released in 2016, she has spent the past few years focusing on other ventures, including her fashion and cosmetics businesses. She is also a recent parent and has said she was even surprised by her decision to accept an invitation to perform at Super Bowl 57.
“Nothing would get me out of the house if it wasn’t for a challenge like this,” Rihanna told Associated Press“As a mom, you can feel very comfortable at home, [so this is] Challenge myself to do something that I have never done before in my career. I must rise to this challenge. “
“I want to combine different aspects of entertainment with what I love and bring that to the stage,” she added. “I want to celebrate the music I make.”
This year’s halftime show will be sponsored by Apple Music and produced by DPS, Roc Nation and Jesse Collins.
How much do Super Bowl halftime performers get paid?
Somewhat surprisingly, the musicians who showed up at the halftime concerts weren’t actually paid for their performances. The NFL bears the show’s production costs, which can be substantial even for a relatively short runtime, given the variety of stunts various artists perform during the show. For example, Shakira and J-Lo’s halftime show in 2020 cost $13 million, including audio, technical and stage crew and equipment.
The NFL will also pay for any travel expenses the musicians incur to get to the venue, but will not issue checks for the performances themselves. However, the knock-on effect an artist has in terms of exposure is very real, with halftime ratings often translating into huge spikes in album sales — or more often in recent years, streaming sales.
How much does Rihanna make for her performances?
In the case of Rihanna, the platform provided by the halftime show was an opportunity to showcase her The long-awaited return of musicand a perfect stage to showcase new material, she begins by teasing her love for Black Panther: Wakanda Forever Soundtrack in 2022. RiRi could also make a lot of money through related media, as she is rumored to be filming a documentary about her preparations for a halftime show, like Jennifer Lopez in 2020.
Philip Ellis is a freelance writer and reporter from the UK covering pop culture, relationships and LGBTQ+ issues. His work has appeared on GQ, Teen Vogue, Man Repeller and MTV.
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