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Over the next 10 years, many travelers will be open to emerging technologies and want to travel more sustainably, according to a report.
But with some travelers concerned about the proliferation of technology and the growing need for cybersecurity and data privacy, the industry must work together to ensure all travelers benefit from technological advancements, according to a tourism-commissioned report entitled “Traveler Tribes 2033 ” report from technology company Amadeus, managed by global research firm Northstar Research Partners.
The report examines the transformative forces of the future transforming travel, as well as emerging traveler characteristics, behaviors and preferences, to understand exactly what travelers will want ten years from now.
Moving beyond the limitations of traditional segmentation, this psychoanalytic approach identifies four major traveler tribes that are likely to dominate in 2033:
• Excited Experiencers – This group has a “try it” attitude to life and travel. 44% have no children, work in middle- to high-income jobs, and have flexible work options that allow them to explore the world with ease. They have a you only live once (YOLO) method. They are more likely to follow their instincts than other travelers, making them the “anti-planners” of 2033, preferring less predictable but more exciting lodging experiences. They are also open to technology that can help them “speed up” certain aspects of their journey, with many hoping to use artificial intelligence (AI) in the airport environment.
• Memory Makers – This group takes a simpler approach to travel: creating memories and visiting places. 44% are aged 42 and over and are used to traveling. The future can be a daunting prospect for them. They are people-centred, place less emphasis on technology and sustainability, and gain assurance through existing methods. However, despite their skepticism about the technology, they were excited about virtual reality (VR) and augmented reality (AR) preview tours, and most of them wanted to use a VR tour before buying a trip.
• Travel Tech Influencers – This group includes today’s young business travelers who have a forward-looking view of life. Forty-eight percent of this group is under the age of 32, and their views are marked by the amount of technology they own. However, they are divided on what excites and worries them about the future of technology and travel. While many people want to travel sustainably, they seem to be more concerned with sustainable choices around how they travel rather than where they stay.
• Pioneer Pathfinders – Those in this group live fast-paced lives and are always looking for the next adventure. Their lives are in full swing, with 82% between the ages of 23 and 41. They like to plan but are not afraid of risks and are open to new experiences. This group is more willing than others to let sustainability influence their decisions. In 2033, they will also be more than happy to use various forms of alternative payment methods, whether through cryptocurrencies or in virtual reality environments.
Decius Valmorbida, President of Travel at Amadeus, said: “As an industry, we want to create travel experiences that are both inspirational and inspirational. We can only do this by understanding what travelers want now and in the future. Looking ahead, it’s clear that excitement about experiences The demands of a memoirist are different from those of a memory maker.With advances in artificial intelligence, biometrics, and metaverse technologies, we are able to offer more tailored journeys to meet the needs of different types of travelers—whether it is for The desire for speed, comfort, peace of mind or excitement.”
Paco Pérez-Lozao Rüter, President Hospitality, Amadeus said: “Travel is about where we stay, where we visit and what we experience. Important to many of us is that when we travel, we The places we visit have a positive impact, and that impact is likely to increase.
“As travelers our preferences are constantly evolving and this research gives us a glimpse into the future. We have different needs depending on who we travel, who we travel with and what we are looking for. The challenge for the industry is to adapt People’s changing preferences ensure destinations and locations meet travellers’ needs.”
This is the third project in the Amadeus Traveler Tribes research programme, the first launched in 2007 and the second in 2015. It’s part of Amadeus’ commitment to driving innovation at scale and improving travel for travelers and travel companies everywhere.
Jack Miles, Principal Investigator and Senior Director, Northstar: “Predicting the future is difficult, especially when it comes to travel. Rational. However, through extensive traveler research based on behavioral science and consumer psychology, as well as expert insights and data analysis from diverse fields such as forecasting, Insights to predict their future behavior.
“From the importance and challenges of sustainability, to the need to reassure travelers about technology’s changing role, it’s clear that travel will continue to play an important role in enriching our lives through 2033.” – trade arab news agency
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