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Staci Hallmon Named Senior Vice President, North American Arts and Entertainment Events IMGthe agency said on Thursday.
In this role, Hallmon will be responsible for the strategy and development of IMG’s events portfolio, including Frieze, Hyde Park Winter Wonderland, Taste Festivals, The Big Feastival, Miami Open and New York Fashion Week, as well as the launch of new IP. The company will also partner with Mattel A Barbie experience in partnership with Kilburn Live, opening next month in Santa Monica, California.
Hallmon served in this role prior to serving as senior vice president and general manager at BET Networks after spending 15 years at Essence, where she led Essence Festival, and as founding partner and chief revenue strategist at marketing agency Ferocious Unicorn.
She will report to Stephen Flint Wood, Executive Vice President and Managing Director, Arts & Entertainment Events Group, IMG.
“We are delighted that Staci is joining IMG to lead our arts and entertainment events in North America. We continue to see strong consumer demand for live experiences and are always exploring opportunities to create something new or bring successful events to new markets. We believe , under Staci’s leadership, we will be able to deliver even more memorable world-class experiences throughout North America,” said Flint Wood.
“I’m excited about the opportunity to grow and build Endeavor and IMG’s portfolio of North American experiences through live events that foster community and connection while celebrating our consumers’ passions,” said Hallmon.
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