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Journalist, later filmmaker and media entrepreneur Samuel Olatunji, better known as Bigsam, announces the launch of a new media and entertainment agency called “The Hype Agency” (THA). Based on popular entertainment personalities, the agency brings together all the solutions under one agency to meet different entertainment needs.
Olatunji, who has been engaged in the entertainment industry for more than 20 years, started as an entertainment reporter, switched to publicity, management, branding, and later became a film director and producer, said that the positioning of the so-called 360-degree entertainment + life service agency is to provide world-class services, and Engage with independent board members who are well-known in the community.
Olatunji also said the agency was prepared to serve only entertainment and lifestyle needs and would not accept briefings outside of those two industries.
“A lot of times, companies need to hire an independent company to get celebrity influence, companies need to do PR, endorsement deals, publicity, movie distribution, content, marketing, branding, account verification, event coverage, BTS, talent management, jobs – production, design, sourcing, leasing and a lot of content in the event and lifestyle space. But with THA this is not necessary as the company takes care of all entertainment related and lifestyle needs”, added Olatunji, the The agency will be run by “a group of young and experienced individuals, including Wale Muraina and Funmi”, and Oduse will be positioned as the first point of contact for entertainment and lifestyle needs.
Olatunji has been known to operate under various business names over the years, including Bigsam Media, BBB Media, 007 Global and Prestige Platform, with Omotola Jalade, Ini Edo, Funke Akindele, Uche Jombo, Blessing Egbe, Rita Dominic, Humblesmith, Faithia Williams, Omoni Oboli, Mercy Johnson, Toyin Abraham, Yvonne Jegede, Film House Cinemas, Genesis Cinemas, Fela on Broadway, Music Meet Runway and many more.
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