Tencent Music Entertainment Group Launches “THE ONE” Contest – Billboard

TME

Tencent Music Entertainment Group, China’s leading online music and audio entertainment platform Chinaannounced that its QQ Music has launched Global Original Music Competition the only oneand global music media brands China Billboard Will be the exclusive media partner of this competition.

The competition invited talented singers, songwriters and musicians from around the world, including TIA RAY, Lenka and Greyson Chance the only one The image ambassador of the competition, jointly auditioning new and original stars. the only one It aims to continue to help talented Chinese musicians and high-quality original songs go abroad and deliver Chinese voices to the world.

Based on this cooperation, TME will use its leading technology, deep industry and user insight, global resources, influence and a complete service system with high international standards in the Chinese music industry to provide talented musicians with music from their debut The full range of services from demo recording, from song release to global promotion and customized performances, fully supports Chinese stars on the world stage.

the only one The competition will be divided into three competition units: “Music Works”, “New Faces” and “Label”, which are aimed at songwriters, cutting-edge musicians and high-quality record companies respectively, providing a stage for fair competition and communication for different types of players. audition mechanism. Among them, the “Music Works” unit will gather global works through TME Venus Music Assistant, and invite domestic well-known original musicians such as Zhang Niao, LT, Ma Siwei, Jiao Mickey, and Chen Zhuoxuan to participate. . The “New Faces” unit will be strategically combined with the new force project of Tencent Musician Platform to discover the new generation of outstanding artists. The diversity of creation and music style has become the focus of the world’s attention, bringing more “Chinese treasures” to music fans around the world.

The competition will finally select THE ONE’s concept music collection. The album will be distributed globally through TME Music Cloud, including but not limited to Spotify, Apple Music, YouTube and other overseas channels. The album will also receive massive promotional traffic support and core resources from various platforms under TME, such as QQ Music, Kugou Music, Kuwo Music, and Tencent Musician Platform, and will be listed on Billboard China’s Golden Ears list. In addition, the winners will also have the opportunity to participate in a special cooperation performance with Billboard Live in Shanghai, representing China’s high-quality original forces to bring wonderful performances to global music fans on the global stage.

Through this cooperation, TME will continue to strengthen in-depth cooperation with more music industry partners, and bring more high-quality original works and wonderful performances to music lovers around the world. TME will continue to explore the value model of building the global influence of Chinese music, and support and accompany the birth and bloom of high-quality original Chinese music.