Emirates Brands donates 50 tonnes of rice to UAE Food Bank to support three million meal program during Ramadan

Dubai, UAE: Emirates Rice Brands, part of the food and beverage manufacturing group, has generously donated 50 tonnes of rice to the UAE Food Bank to support the three million meal program during Ramadan. The initiative, launched under the Mohammed bin Rashid Al Maktoum Global Initiative, aims to feed those in need at home and abroad and strengthen food security and giving.

As rice is a staple food for the UAE’s diverse population and the demand for this nutritious energy source continues to grow, the contribution of the country’s leading rice brands is particularly noteworthy. Participating brands include Sinnara, Gautam, Tilda, Daawat, Crown, Lal Qilla and HK Gourmet, which are popular with UAE customers.

The donation was handed over to the food bank at an event in Dubai, attended by representatives of participating brands.

Mr. Saleh Abdullah Lootah, Chairman, Food and Beverage Manufacturing Group, commented: “Emirati food companies have been responsible and aligned with the initiatives of the National Food Safety Strategy, demonstrating their commitment to social responsibility as the country’s food partners ensuring safe and secure delivery to the market. Sectors that supply essential food safely. Food safety is achieved when all businesses in the value chain work together to ensure a stable food supply. To this end, members of the food and beverage manufacturing group work closely with governments to ensure long-term food security and Understand market needs.”

In addition, Manal Obaid Yaroof, Chairman of the UAE Food Bank Steering Committee expressed his gratitude for the partnership with food companies, saying: “Partnership with food and beverage manufacturing groups is critical to the success of the food bank programme. We are now effectively channeling corporate responsibility efforts and to amplify its impact. We thank all donors for their invaluable support in supporting the food bank’s mission to efficiently manage food surplus and deliver it to beneficiaries locally and globally.”

Rice is a key commodity in the region’s shopping basket as diverse ethnic groups in the UAE consume rice as part of their daily diet, while the strong presence of several global brands is a result of the country’s robust strategy of retaining major food companies in the region.

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About UAE Food Bank:

Emirates Food Bank is a non-profit organization dedicated to fighting hunger and food waste in the United Arab Emirates. The organization works closely with various partners including food and drink manufacturers, retailers and governments to collect, store and distribute leftover food to those in need. Food banks aim to create a sustainable food system where no one goes hungry.