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Berlin – The German branch of the international network M&C Saatchi Sport & Entertainment has reorganized its management team and changed its name to the new full-service marketing agency House of M&C Saatchi.
The agency’s three co-managing directors, Simona Schapiro (pictured, second from left), Jannis Klausch (right) and Christian “Kidde” Schuck (left), will lead a multidisciplinary team of around 40 employees in Germany new business. They will report directly to Steve Martin, Global CEO, M&C Saatchi Sport & Entertainment (second from right).
Martin said: “We are increasing our presence in a strategically important market in Germany, where the potential to develop and differentiate brands through passion-oriented communication is enormous in all target groups. Our customers can Really benefiting from the international expertise of our network, we have seen a close collaboration with our team in Germany and our other six offices around the world.”
The new model brings together sponsorship consulting, rights expansion, PR, branded content creation and experience production under one roof, aiming to build a stronger and more efficient business in the German market.
Schuck added: “Creativity has always been a core strength of our products and we are doubling down on that. Berlin has been and will continue to be a cultural center for lifestyle, fashion, music and more. Being there inspires us and allows us to Developing ideas that connect brands to their audiences in truly impactful ways.”
House of M&C Saatchi has already won new clients including the German Football League (DFL), for the Bundesliga’s international strategic positioning and campaigns, and European fintech company Nexi. The team also collaborates with The North Face, Whoop, Porsche Design and ING in Germany.
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