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MCM, Germany’s leading luxury fashion house, will host a fashion entertainment show that showcases the unique intersection of fashion, culture and art, featuring live performances from Ambiguous Dance Company and famous singer Sohyang.
The event will take place on May 5 at 2pm at The Dubai Mall in the atrium of Galeries Lafayette. and open to the public.
The show will express freedom, fun and style, demonstrating the brand’s commitment to authenticity, creativity and movement. Since its founding in 1976, MCM has been inspired by culture, music and art, and the Fashiontainment Show will bring this tradition to life with a celebration of the arts, highlighting the brand’s heritage from luxury leather goods for the sophisticated traveler to modern digital gaming. The evolution of herders.
Sohyang’s contemporary vocals and Ambiguous Dance Company’s unique free-spirited interpretations will meet in Dubai to express the importance of creativity. MCM has lived by these same values ​​since its inception, crafting luxury leather goods for the sophisticated traveler, to the modern digital nomad of the 21st century, embodying a life built for movement.
The event will use cutting-edge audio technology to connect Ambiguous Dance Company’s futuristic folk music with Sohyang’s extraordinary vocals. Korean artists will use elements of MCM’s 2023 Autumn/Winter American-inspired Cyber ​​Cowboy series for designs, combining East and West through techno-futuristic aesthetics.
“As a German luxury fashion house, MCM is inspired by the Bauhaus and cultural zeitgeist,” said Sabine Brunner, President and Global Commercial and Brand Officer. “The MCM fashion show showcases the intersection between culture, fashion and art, featuring live performances by Sohyang and Ambiguous Dance Company, an artistic celebration of the brand’s heritage from product to performance. Form follows function and culture follows creativity.” – trade arab news agency
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