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Foundation Media Partners promotes partnership with Odd Dot,
A division of Macmillan Children’s Publishing Group, creating and producing engaging content for readers of all ages
New York, April 27, 2023 /PRNewswire/ — Build-A-Bear Entertainmentis Build-A-Bear Workshop, Inc. (NYSE: beauty), and Odd points, a department of macmillan Publishes fun and innovative books that inspire children to explore, learn, develop skills and play, today announces a strong new content development relationship aimed at creating and producing a broad range of books inspired by a wide range of characters and stories relevant to the world Build-A-Bear brand.
As Build-A-Bear envisions further expanding its entertainment footprint by bringing new adventures to life in different ways, this relationship with Macmillan is a natural next step, a company known for creating innovative and engaging content Publishers of the world. The imprint will expand the reach of the beloved intellectual property by creating board books, picture books, chapter books, stickers and activity books that will bring Build-A-Bear of many genres to readers of a wide range of ages characters and stories.These features include the popular Build-A-Bear line of dear girlcurrently seen as a Netflix live-action film, and an upcoming Christmas 2023 film Shine and Happy Missionbased on Build-A-Bear’s multi-million dollar holiday product.
Build-A-Bear has captivated guests and audiences with its unique creative process and storytelling approach since its founding in 1997, when the company disrupted the toy and plush industry while being hailed as a pioneer in experiential retail, Consumers can make their own plush toys in it. As the brand has risen to iconic status over the past 25 years, Build-A-Bear has also developed a rich library of intellectual property, many of which have recently expanded beyond retail and plush toys by creating content such as feature films and music. Over a quarter of a century, the brand has sold 225 million “furry friends,” each representing a unique memory and a special story, and has built millions of relationships with generations of children and adults. sincere relationship.
Build-A-Bear has been executing strategic corporate development that includes dynamic digital transformation, an expanded multi-channel business model, addressable market expansion, and the reimagining of the company’s entertainment division, all aligned with its mission to bring more hearts. The company intends to continue and expand its high-engagement touchpoints and creative content. By driving this strategy, Build-A-Bear continues to deliver profitable growth and recently reported record financial results, building on record profitability also achieved in the previous fiscal year, with the highest profitability in the company’s history Fiscal year 2022 ends.
“Storytelling and creativity have always been at the heart of the Build-A-Bear experience, and each personalized furry friend our guests create celebrates a unique story, and our partnership with Macmillan allows us to share New ways for guests to interact with their loved ones and favorite Build-A-Bear characters, bringing them to life through stories, books and activities. We are excited to expand the love and appeal of our brand and encourage children, teens and Teenagers take their creativity a step further,” salon price johnPresident and CEO of Build-A-Bear Workshop.
Singularity Press Natalie Radou Macmillan’s imprint will be overseen, while Foundation Media Partners, who masterminded and structured the deal, will oversee the build-a-bear’s operations.
“We are excited to partner with Build-A-Bear,” said Nathalie LeDoux, publisher of Odd Dot. “Their experiential retail locations and hands-on approach to storytelling are a perfect fit for Odd Dot’s expertise in imaginative play, creating one-of-a-kind novel experiences and family-friendly activities. The spirit and creativity of connection will be a strong link between Odd Dot and At the heart of all the books that Build-A-Bear dreamed up together.”
“Because of their reputation for innovative and engaging content that inspires kids and kids to explore, learn and have fun, we believed from the beginning that Odd Dot and Macmillan would be the perfect match for Build-A-Bear, “explain Patrick Hughes, Founder and CEO of Foundation Media Partners. “As we continue to strategically expand the ever-expanding entertainment footprint of the Build-A-Bear brand, it is critical to have the right partners who understand the importance of bringing together brand and traditional entertainment by creating engaging content designed to impact the marketplace. Sex like never before.
This partnership between Build-A-Bear and Macmillan marks an important milestone for both companies.as one of Top five publishers in the world, Macmillan was able to secure such a strong retail partner, a testament to its reputation and influence in the industry. Few retailers can offer publishers the kind of exposure and sales potential that Build-A-Bear can. By leveraging Build-A-Bear’s large, loyal customer base and leveraging its industry-leading footprint, and leveraging Macmillan’s established market presence and influence, the companies will collectively solidify their leading position in the publishing industry. For both parties, this groundbreaking partnership is sure to drive significant growth and revenue.
About BUILD-A-BEAR ENTERTAINMENT
Build-A-Bear Entertainment, a division of Build-A-Bear Workshop, an IP company known for its memorable and unique “build your own” retail concepts, has been actively creating A variety of content while cultivating the right relationships for a big-screen debut.The company has collaborated with Foundation Media Partners on several feature films, including Dear girl, deliver before Christmas and Christmas CEO. Upcoming projects include a reimagined Goldilocks and the Three Bears movie with Hello Sunshine, and a holiday movie Shine and Happy Mission Game Featuring Build-A-Bear’s Iconic Holiday Characters Coming in 2023. Plus, the highly anticipated award-winning director’s documentary Taylor Mordenwhich chronicles Build-A-Bear’s growth from a retail entertainment startup in 1997 to a successful multi-million dollar public company to its current evolution and digital transformation into a multi-generational, diverse, all-encompassing launch Channel organizations for the most profitable years 2021 and 2022 will also be released later this year.
ABOUT BUILD-A-BEAR WORKSHOP, INC. (NYSE: beauty)
Build-A-Bear is a multi-generational global brand focused on its mission to “add a little heart to life” and appeals to a broad consumer base who enjoy celebrating and celebrating personal expression by making their own “furry friends” To commemorate the moments of life. Nearly 500 interactive brick-and-mortar locations operating in a variety of formats provide guests of all ages with hands-on entertainment experiences that often foster lasting emotional brand connections.The company also offers an engaging e-commerce/digital purchasing experience buildabear.com Including its online “Bear-Builder”, animated “Bear Builder 3D Workshop“Extremely age-restricted, adult-centric”bear caveIn addition, Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., extends its brand reach beyond retail to create engaging content for children and adults in fulfillment of the company’s mission, while the company also offers products in the wholesale and non-plush consumer categories through licensing agreements with leading manufacturers.Build-A-Bear Workshop, Inc. reported total revenue of $467.9 million In fiscal year 2022.For more information, please visit Investor Relations Section via buildabear.com
About Macmillan Press
Macmillan Publishers is the US trading arm of the Holtzbrinck Publishing Group, a large family-owned media company headquartered in Stuttgart, Germany. Its publishing companies include renowned imprints around the world that publish a wide range of award-winning books for children and adults in all categories and formats.
US publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, The saint martin Publishing Group and Tor Publishing Group. in England, Australia, Indiaand South Africa, Macmillan is published under the name Pan Macmillan. The German company Holtzbrinck Deutsche Buchverlage’s brands include S. Fischer, Kiepenheuer & Witsch, Rowohlt and Droemer Knaur. usa.macmillan.com
About Singularity
Odd Dot is a publisher of innovative books in a variety of formats for children of all ages. With titles ranging from trendsetting sticker compendiums to educational workbooks to definitive field guides to the toy-like novelties of board writing and more, Odd Dot’s mission is to create books that entertain curious minds and entertain them. .You can learn more about imprinted books at www.odddot.com Or follow @odddotbooks on social media.
About Foundation Media Partners
Foundation’s client and executive teams have produced commercially successful and award-winning films for major studios and independent financiers. Foundation’s roster includes films from some of the most prolific filmmakers in the world, fostering some of the most dynamic and cutting-edge new voices working today.Recent titles include THE BAD GUYS, based on the bestselling book series aaron brabbyopens in 2022 and became one of the highest-grossing films of the year for DreamWorks Animation and Universal Pictures; THELMA THE UNICORN, based on another best-selling book series by Blabey, is currently in production with the director Jared Hess (Napoleon Dynamite) Netflix; DELIVER BY CHRISTMAS, the first film from Build-A-Bear Entertainment’s partnership with Hallmark, out in Fall 2020; and HONEY GIRLS, the first Build-A-Bear Entertainment global acquisition from Sony Pictures A-Bear Entertainment feature film based on the pop trio from Build-A-Bear Workshop, out in 2021. Over the past five years, Foundation Media partners and clients have produced more than 400,000 books in print.
Source: Build-A-Bear Workshop
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