World News | Louis Vuitton Turns Seoul Bridge Into Mega Runway

SEOUL, April 29 (AP) — Louis Vuitton turned a bridge across the Han River into a giant runway Saturday to showcase its latest collection.

Models swaggered down the Nibble Bridge to music to showcase the luxury fashion house’s pre-fall collection, which included sunglasses, chunky black and white loafers and sandals, and an assortment of colorful and branded bags .

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The audience for Louis Vuitton’s first Korean show included K-pop stars such as Girls’ Generation’s Taeyeon, ITZY’s Le Sserafim and Yeji, as well as celebrities including Chloë Grace Moretz, Jaden Smith and “Squid Game” director Hwang Dong-hyeok.

The show opened with a blast of traditional Korean music, and then the lights changed, painting the bridge an eerie blue.

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With the rise of K-pop and global interest in South Korean film and television projects, global luxury brands have been keen to make inroads into South Korea of ​​late. (Associated Press)

(This is an unedited and auto-generated story from a Syndicated News feed, the content body may not have been modified or edited by LatestLY staff)