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Wego, the leading online travel marketplace in the MENA region, recently signed a new partnership with the Egyptian Tourism Authority as part of its drive to boost tourism in the region.
The partnership aims to promote Egypt’s rich history, culture and tourism opportunities. With this campaign themed ‘In Egypt, Your Expectations Are History’, Wego will work closely with the Egyptian Tourism Authority to promote the campaign across all of its marketing channels, bringing tourists the best of Egypt’s summer and Eid Celebrations, including festivals, events and attractions.
Mamoun Hmedan, Chief Commercial Officer and Managing Director of Wego Middle East and North Africa, said: “We are delighted to announce our new partnership with the Egyptian Tourism Authority. Egypt is the perfect destination for travelers seeking history, culture and adventure. Summer and Eid Al Adha is an ideal time to visit Egypt. We recorded over 24 million searches from Mena to Egypt between 01 Jan – 27 Apr 2023 and we expect a surge during Eid Al Adha.
Wego will provide its users with a comprehensive guide highlighting the best places to visit, activities and experiences to enjoy. To reward travelers, a social media contest will be held online to give people the chance to visit this must-see destination.
Egypt offers visitors a variety of activities and experiences during summer and Eid. Travelers can explore ancient ruins, as Egypt is home to some of the most iconic ancient sites in the world, including the Great Pyramid of Giza, the Sphinx, and the temples of Luxor and Aswan.
Amr ElKady, CEO of the Egyptian Tourism Authority, commented: “We are delighted to be working with Wego again for another year. With Egypt’s rich cultural heritage, diverse landscape and welcoming people, and Wego’s large user base in the Middle East and North Africa, we Confident that we will be able to attract more tourists to Egypt and provide them with an unforgettable experience.”
Suzan Mostafa, Director of Tourism Promotion, Egypt Tourism, said: “We are delighted to partner with Wego to promote our country through this joint event. We will benefit from Wego’s large user base in the MENA region, which will allow us to Bringing more foot traffic and attracting holidaymakers in summer.”
During this time, Egypt comes alive with music, dance and traditional festivals. In addition, tourists can explore Egypt’s stunning beaches, desert landscapes, all of which make Egypt a unique and memorable destination. – trade arab news agency
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