Esther Sarpong is Director of Experiential Retail for Brookfield Properties.
Properties in her portfolio are used for traveling exhibitions and on-site experiences.
Sarpong said she is excited to see the future of entertainment being reshaped through these venues.
This factually informed article is based on a conversation with Esther Sarpong, a 39-year-old celebrity experiential marketer and Brookfield Properties From Las Vegas, Nevada. It has been edited for length and clarity.
I’m Director of Experiential Retail Brookfield Properties I drive innovative entertainment concepts in prestigious retail locations.
I started my career in experiential marketing when I realized I was a creative, fluid problem solver with the ability to stay calm under pressure. Through live events and traveling exhibitions, I build trust and an emotional connection between clients and brands. In this role, I curate the human experience that fosters brand loyalty.
Afrobeats Alarm Clock by Sarpong.by Esther Sarpong
Start the day by playing Afrobeats as my family’s morning alarm clock. Our current jam is “Calm Down” by Rema and Selena Gomez. We kept the music on until we walked out the door.
School ends at 7:15 am
Sarpong and her two children leave school in the morning.by Esther Sarpong
My two kids and I played a color, shape, and number game on the morning drive to school.
I go to Starbucks at 8am to get my usual drink
Sarpong for a ready-to-eat breakfast on the way to work.by Esther Sarpong
On the way to work, I stopped by Starbucks and bought a medium cup of coffee and a ham and cheese croissant – my habit.
I got to my office in Las Vegas by 8:30am
Sarpong’s office at Brookfield Properties in Las Vegasby Esther Sarpong
When I arrive at the Brookfield Properties office in Las Vegas, I check my email and organize my to-do list. My to-do list is prioritized based on project scope and timelines as well as immediate and current projects.
i meet with the producer in the morning
Sarpong meets with producers in the morning.by Esther Sarpong
I have been with Brookfield since June 2019. In the morning, I have meetings with producers on the East Coast, West Coast, or sometimes overseas.We discuss the concept of experience explorewhich allows our partners to use the space within our hotel for traveling exhibitions.
I want to create magical happy spaces where people can immerse themselves in every day
by Esther Sarpong
My favorite part of the office is a painting
Local artwork inspires Sarpong to start her workday.by Esther Sarpong
I have a painting in my office by local Las Vegas artist Ricardo The Artist depicting a free-spirited boss babe who energizes me every day.
I have an in-person meeting from 9:30 am to 11:30 am
Sarpong meets a colleague at Imagination Lab in Las Vegas at the Thierry Poncelet exhibit.by Esther Sarpong
I had face-to-face meetings with location-based companies that organized the traveling exhibition. Right now, I am in active dialogue with key global players about collaboration opportunities across the various IPs they manage.
We discuss not only the concept, but the operational process, licensing, scheduling, timelines, ticketing process, press release, social media promotion and all the details to ensure its successful launch.
After that, I spent a few hours catching up with the live experience
The location of Illusion Lab’s “It’s All a Dream”.by Esther Sarpong
Around lunchtime, I spent a couple of hours at Brookfield Portfolio learning about field experiences.Today, it is with Fantasy Lab Las Vegasa location-based entertainment concept, is new to America.
It includes a bar and restaurant inside the Las Vegas Fashion Show, and it features an inviting multiverse filled with large-scale interactive art, mixed-reality playgrounds, and secret passageways.
I usually visit other experiences in the market after 1:30pm
Sarpong visits District 15.by Esther Sarpong
Today, I’m going to Area 15, an industry-renowned immersive entertainment space.
I really like seeing the experience with my own eyes
Sarpong is lighting.by Esther Sarpong
While in District 15, I’ll be visiting the Illuminarium, Meow Wolf, and other experiences. I’m really excited to see firsthand how the future of entertainment is being reinvented through these futuristic venues.
3:30pm, I’m back at my desk
EXPlore Newsletter is a passion project of Sarpong.by Esther Sarpong
At my desk, I continue to work on my passion project – EXPlore Newsletter. This is a recently released quarterly publication that highlights the touring exhibition and experience industry and keeps businesses abreast of the latest news and trends.
It’s 5:40pm: Time to plan for the next day
As the day’s work draws to a close, Sarpong starts planning for the next day.by Esther Sarpong
At 5:40pm, I check my calendar, organize tomorrow’s schedule, make a to-do list, and plan for the next day.
I get home at 6:00 pm
Sarpong does homework with her children.by Esther Sarpong
When I get home at 6:00 p.m., I finish my homework with the kids.
After the homework is done, we eat and chat
Sarpong and his family have dinner at home.Courtesy Esther Sarpong
After homework and dinner, we play a fun game, share our favorite part of the day, and ask Google Assistant to applaud everyone for their winning moments.
8:30pm is bedtime for the kids
Sarpong reads to her children before bedtime.by Esther Sarpong
We put our kids to bed at 8:30pm with prayers, bedtime stories and a few kisses.
At 9:30pm, I head to the EOS gym for about an hour
Sarpong at night at the EOS Stadium.by Esther Sarpong
I like to work out at night, so at 9:30pm, I’ll go to the EOS gym for about an hour. My favorite piece of exercise equipment is the Stairmaster or elliptical.
Around 11pm, I wrap up my evening with my husband
Sarpong and her husband toast with a glass of wine in front of the fire pit.by Esther Sarpong
At the end of the day, my husband and I watch Netflix and relax with a glass of wine.
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