UAE’s fragrance manufacturing industry gains traction

The fragrance manufacturing industry in the UAE has grown steadily over the past few years, driven by innovations in production processes, the adoption of advanced technologies, and a surge in demand for local fragrances. According to a study by P&S Intelligence, the UAE’s fragrance industry – worth $913.7 million in 2021 – is expected to grow by 6.6% during 2021-2030.

“Demand for UAE-made fragrances has been growing in recent years. UAE fragrances are recognized for their unique blends and incorporation of elements from traditional Arabian fragrances. The country’s rich cultural heritage, history of fragrance production and access to quality raw materials, All contribute to the attractiveness of fragrances in the UAE,” said Omeir Kalsekar, head of operations at Rasasi Perfumes.

Rasasi’s strategy for promoting its unique collections to a global audience revolves around building brand awareness, retail experiences, fragrance workshops, collaborations with brands and an online presence. “Rasasi Perfumes focuses on developing unique and distinctive fragrance ingredients that differentiate it from other multinational fragrance brands. By conducting voice of consumer research (VOC), the brand understands the needs of users. We also offer innovative scent combinations that can Attract customers who are looking for something different and unique,” ​​Kalsekar said, adding, “Embracing local traditions, customization and personalization are some other ways to connect with customers.”

Another leading brand, Ajmal Perfumes, which produces more than 100,000 bottles of fragrance per day from its 150,000-square-foot state-of-the-art factory in Dubai, is also noticing strong interest in its range.

“Earlier French fragrances dominated the world of fragrances. However, things are changing and we are noticing that fragrances produced in other countries, including the UAE, are being accepted. Also, there is a higher and higher demand for unique Middle Eastern fragrances such as agarwood The acceptance of the fragrance industry in the country is driving the growth of the fragrance industry in the country. Fragrances made in the UAE have been successful and the demand for it is growing worldwide,” said Abdulla Ajmal, CEO of Ajmal Perfumes.

At the same time, UAE-based fragrance brands have undertaken extensive marketing and promotional activities to stay competitive and raise awareness of their unique collections; invest in product development; and upgrade their manufacturing facilities to optimize production processes.

“Ajmal has a state-of-the-art R&D and production facility. We make sure to keep up with the latest developments, from the process of maceration of perfumes to the filling and assembly of perfumes as well as packaging, coding and distribution,” says Ajmal.

“Additionally, we regularly launch new fragrances and product lines to suit the preferences of different customers. Ajmal Perfumes is also known for its rich heritage and wide range of fragrances and has a history of launching new collections and expanding its range. We Frequently creating fragrances that blend traditional Middle Eastern scents with contemporary global trends.”