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Sequin AR started as a virtual production and augmented reality solutions company and has expanded its capabilities to provide its clients with immersive web3, mobile and VR solutions. “We see ourselves as a 3D immersive company,” DeFranco said. “AR and real-time rendering technologies enable content creators to tell new stories that were previously only possible in post-production. This helps them create greater emotional impact and connect with audiences in more engaging ways. “
DeFranco explained: “AR viewing can be enabled through a variety of screen types, whether it is AR glasses, mobile phones, monitors or broadcast. Broadcast AR utilizes TV, [and] We integrated real-time technology into the standard production pipeline to create a virtual production pipeline for AR. “
Sequin AR is Mariah Carey’s Magical Christmas Special Airs December 4, 2020 on Apple TV+. The production utilized “virtual sets rendered in real-time for seven cameras using Zero Density and Unreal Engine. The shoot was done in five days, which would not have been possible without virtual production,” says DeFranco.
self’, Sequin’s work, “is all AR, motion capture, and facial capture. We provided virtual production technical engineering on the show, supporting real-time technical pipeline and playout,” said DeFranco.
Regarding the technology used, he noted, “In addition to our technical pipeline and process, we also utilize Unreal Engine and various solutions according to production needs, including Mo-sys [virtual production and camera tracking]type [camera tracking technology for AR or virtual studio]zero density [real-time visual effects, real-time broadcasting and a markerless talent tracking system] and silver draft [supercomputing high-end rendering], to name a few. “
DeFranco added, “Augmented reality and virtual production continue to push boundaries, with innovative companies creating new content and experiences. We’re excited to help drive adoption of these technologies and create new ways to use them.”
XR Concert
Last year, Snap signed a deal with Live Nation Entertainment to give viewers access to AR experiences through Snapchat at Live Nation music festivals such as Lollapalooza, Bonnaroo, Governors Ball and Electric Daisy Carnival. Snapchat users will be able to find their friends in the audience, find landmarks on festival grounds, try on merchandise and experience other AR content. Snapchat’s AR experience has a massive potential audience—according to the company, it has 363 million daily active users worldwide as of the third quarter of 2022.
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